Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

MKT Analytics > Ch 2 > Flashcards

Ch 2 Flashcards

1
Q

What is a programming language?

A

a formal set of instructions that can be used to produce various kinds of output

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is a programming tool?

A

a software package that allows the execution of programming code

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Which of the following is RStudio?

A

a programming tool

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Which of the following is an example of a non-programming tool for data analysis?

A

JMP

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What does open-source mean?

A

developed by and for the community and available for free

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Which is an advantage of R?

A

designed for data analytics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Which is an advantage of Python?

A

integrates well with developing website and mobile apps

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Which of the following is not a programming language important for marketing analytics?

A

RStudio

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Which is not a tab in the RStudio environment?

A

output

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is an integer?

A

variable that contains numbers without decimal points

How well did you know this?
1
Not at all
2
3
4
5
Perfectly

MKT Analytics (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions