Ch 18 Flashcards
Social Media and Marketing
Social Media
Any tool or service that uses the Internet to facilitate conservations
Social Commerce
A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services
Social Media Monitoring
The process of identifying and assessing what is based said about a company individual, product, or brand
Social Media Celebrities
Actors, singers, artists, or athletes who have millions of followers on social media platforms, typically Instagram and Twitter
Social Media Stars
People who have become popular because of their social media influence in a specific arena– gaming, makeup, fashion, food, and so forth
Micro-influencers
People who have a smaller number of followers on Instagram or Twitter but are still influential in specific areas
Blog
A publicly accessible web page that functions as an interactive journal, where readers can post comments on the author’s entries
Corporate Blogs
Blogs that are sponsored by a company or one of its brands and maintained by one or more of the company’s employees
Noncorporate Blogs
Independent blogs that are not associated with the marketing efforts of any particular company or brand
Microblogs
Blogs with strict post length limits
Social Networking Sites
Websites that allow individuals to connect- or network- with friends, peers and business associates
Media Sharing Sites
Websites that allows users to upload and distribute multimedia content like videos and photos
Social News Sites
Websites that allow users to decide which content is promoted on a given website by voting that content up or down
Location-based social networking sites
Websites that combine the fun of social networking with the utility of location-based GPS technology
Review Sites
Websites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services
