ch 17

Question 1

why marketing events?

Answer 1

Grab attention
generate buzz
low cost
create an “ah ha” or “haha” moment

Question 2

five rules of marketing events

Answer 2

1- Make sure the distinctive product features take center stage
2-Make sure the quality and personality of the event mirror the quality and personality of the product
3- Connect the event with local cause when possible
4- Target a specific audience and marketing objective
5- Send home a personalized souvenir to drive home a brand experience

Question 3

the ultimate credibility source is

Answer 3

customer to customer

Question 4

smart entrepreneurs know how to

Answer 4

SELL