Ch 17

Question 1

Define social and temporal dilemmas.

Answer 1

Social dilemma: deciding whether to think of you or others first

Temporal dilemma: deciding whether to satisfy your needs for the moment in front of you or your long-term interests/needs/goals

Question 2

4 Acquisition controversies

Answer 2

1-Materialism: excessive to desire to have more and most
2-Addictive behavior: dependency on something, most times by chemical dependency
3-Compulsive behavior: irresistible urge to perform an irrational act
4-Consumer theft: then products cost more for everyone

Question 3

How might a consumer rationalize theft? 3 factors.

Answer 3

1-Thrill seeking
2-Low risk is perceived.
3-Highly desired product

Question 4

Define the black market. 2 example of products offered on the black market.

Answer 4

Black market: an illegal market where consumers pay ridiculous prices for things not really available to the public.

1-Drugs
2-Fake designer brands
3-Organs

Question 5

4 issues that marketers should consider when marketing to children.

Answer 5

1-Cannot store information in long-term memory.
2-Underdeveloped cognitive abilities.
3-Preying on needs.
4-Do not understand cost.

Question 6

Define greenwashing and example.

Answer 6

Greenwashing: misleading use of marketing claims to enhance image. Says they are environmentally friendly but are not.

“Energy Star”

Question 7

3 things consumers can do to resist marketing efforts that deem unethical?

Answer 7

1-Boycott
2-Advocacy groups that educate the public
3-individual resistance through negative WOM