Ch. 14 Development Of Advertising Flashcards
0
Q
What was a very lucrative practice in advertising in the 18th and 19th centuries?
A
Patent medicine
1
Q
Major Concept:
A
Industrial Revolution brought steam power and mechanization
More products could be made faster
That merchandise needed a market
Advertising helped supply it
2
Q
Why were Patent medicines so lucrative?
A
Medicines had brand names, so they could be advertised directly to the people
In turn, people would ask for them by name
Made outrageousness claims
Were cheap to produce and could easily be sold for profit
More money could be put towards advertising and build a market
3
Q
What happened when advertisers began to realize that advertising for medicine had a negative impact on their business?
A
Formed clubs like the AAAA in the late 19th century
