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ba 370 (marketing) > ch 13 (unit 3) > Flashcards

ch 13 (unit 3) Flashcards

1
Q

what social media platform has the largest user base of the traditional social media platforms
- twitter
- instagram
- youtube
- facebook

A

facebook

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2
Q

true or false: youtube is the second largest search engine behind google

A

true

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3
Q

which of the following is a benefit of social media marketing?
- cutting marketing costs
- improving customer service
- improving brand image
- all of these are benefits of social media marketing

A

all of these

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4
Q

which one of the following is considered a general social media marketing tip?
- remember to represent your brand identity
- remember to interact on social media
- remember to credit and share value
- all of these

A

all of these

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5
Q

which social media platform is well-suited for personal branding for the job market
- youtube
- linkedin
- facebook
- twitter

A

linkedin

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6
Q

what social media trend basically means “adding to”?
- augmented reality
- video and livestream
- influence marketing
- ephemeral marketing

A

augmented reality

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7
Q

when looking to cast a wide net and target all age demographics, you should strongly consider having a presence on which social media?
- tik tok
- snapchat
- facebook
- instagram

A

facebook

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8
Q

which social media platform is well-suited for causes that can be expressed visually and artistically?
- pinterest
- instagram
- youtube
- snapchat

A

instagram

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9
Q

true or false: it is not possible to use one platform for one type of interaction and another platform for the same company to fill a different function

A

false

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10
Q

which social media platform is well-suited for anything that can be planned for or given instructions for?
- facebook
- instagram
- youtube
- pinterest

A

pinterest

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11
Q

social media

A

Refers to websites and applications that are platforms where users can share content and information and interact with one another

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12
Q

72 percent of US adults are now on at least one social media platform

A

true

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13
Q

twitter

A

280-character posts called tweets
Posts are easily shared
Short lifespan of posts (the time before posts aren’t viewed anymore and essentially “die”); the lifespan of a tweet is said to be less than 20 minutes
Well suited for real-time reporting, short thoughts or commentary, public relations response, and fielding customer service complaints or inquiries

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14
Q

instagram

A

Visual-based platform (known for filters)
Has “stories” feature
Has a younger audience
Well suited for products, companies, or causes that can be expressed visually and artistically

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15
Q

pinterest

A

Visual scrapbook platform wherein users “pin” / save and organize images from different websites for later access
Majority of users are female
Only platform that is forward-looking, which means it is about planning for something in the future; users keep a visual scrapbook of things they want to do, see, or make
Well suited for anything that can be planned and for giving instructions; examples include travel, decorating, fashion, food (recipes), events, holiday items, car shopping or repair, business or marketing tips, etc.

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16
Q

facebook

A

Largest user base of the traditional social media platforms
Widening age demographic, including those above 65 years old
Businesses create Facebook “pages,” which act as landing pages for businesses, much like mini websites
Large ad targeting
Not as “cool” for those wanting a presence on the newest platform
Well suited for most businesses; it’s good for every company to at least have a minimal Facebook presence as the majority of Facebook users check local business pages weekly

17
Q

snapchat

A

Young user base
Photo messaging app wherein users can send messages called “snaps”
Messages (photo, videos) are only visible for a limited time, and then they disappear
Users can add filters and lenses, which change depending on the location of the user (geofilters)
Well suited for those wanting to reach a younger demographic, businesses can take advantage of geotargeting marketing features such as creating custom, branded geofilters

18
Q

linkedin

A

Centers around those seeking employment and making business connections
Features groups and the ability to create articles
Well suited for B2B marketing or personal branding for the job market

19
Q

youtube

A

Video-sharing platform
Over 2 billion monthly YouTube users worldwide; the majority of usage comes from mobile devices
Videos also show up in Google searches
Users can search for videos with YouTube — it is the second-largest search engine behind Google; marketers can reach a different market by posting on YouTube than they might by only posting video content on their websites
Well suited for almost any company selling to consumers; marketers can post video content to brand, entertain, interact, share tutorials, explain product usage, etc.

20
Q

tik tok

A

Short-form video-sharing platform
Over 1 billion monthly active users around the world
Growing rapidly, TikTok has been adding an average of 8 new users every second
Well suited for companies looking to target Gen Z or a younger audience

21
Q

platform anatomy

A
  • Users
  • Profile
  • Posts
  • Friends or Connections
  • Followers
  • Feed or Timeline
22
Q

social media marketing

A

Using social media platforms strategically to market a person, product, company, organization, or idea

23
Q

benefits of social media marketing

A
  • Developing a loyal community
  • Improving brand image
  • Showing expertise or product quality
  • Improving customer service
  • Gaining customer feedback and ideas
  • Boosting traffic and search engine rating
  • Expanding sales and reach a new audience
  • Cutting marketing costs
  • Maintaining top of mind awareness
24
Q

choosing a platform

A
  1. Look at the different uses of the platforms. Which one fits what you’re doing?
  2. Look at where your customers are on social media and where they get product ideas.
  3. Look at what is working for your competitors
  4. Try out a platform or two and different types of content and see which has the best responses.
25
Q

general social media tips

A

Remember to represent your brand identity
Remember to interact on social media — don’t just post and disappear
Create and share value; don’t just barrage your followers with sales pitches

26
Q

social media trends

A
  • Video and Livestream
  • Augmented reality
  • Influencer marketing
  • Ephemeral marketing
  • Mobile use
27
Q

social media monitoring

A

The process of listening out for social media conversations that are relevant to your brand(also called “social listening”)

Social media monitoring could include a marketer monitoring / listening for any of the following:
Mention of the marketer’s brand
Mention of a competitor’s brand
Mention of the industry
Use of a hashtag
Use of relevant keywords

28
Q

A business can use information gained through online monitoring in the following ways:

A
  • To catch or address a public relations issue
  • To find out about relevant industry or competitor news
  • To further connect with customers
  • To encourage current brand fans
  • To provide support for complaints
  • To answer questions from potential customers who aren’t messaging the company directly
  • To find trends and understand customer preferences
  • To gain business away from competitors
29
Q

social media advertising

A
  • Instagram
  • Twitter
  • LinkedIn
  • Snapchat
  • Facebook
  • Tik Tok
    An example mobile ad for BarkBox, a subscription service, can be seen to the right

ba 370 (marketing) (16 decks)

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