Ch 13: Social Psychology Flashcards
What do social psychologists focus on?
The social influences explain why the same person acts differently depending on the situation.
What is Heider’s attribution theory?
We can attribute one’s behaviour to stable, enduring traits (DISPOSITIONAL ATTRIBUTION), or to the situation (SITUATIONAL ATTRIBUTION).
What is the fundamental attribution error?
We tend to overestimate the influence of personality, underestimate the influence of situations.
We assume that a person’s behaviour is CAUSED by personality.
What factors affect our attributions?
Our culture!
Individualist westerners more often attribute behaviour to people’s personal traits, whereas East Asian cultures are more situation-sensitive.
The assigned role and the given situation: Professors seem less professorial outside of their assigned roles.
Explaining our own behaviour, and those of people we know well.
In those cases, we seem to put more weight on the situation than on the individual.
What are the consequences of our attributions?
They help us decide how we perceive a person and a situation.
They explain how we view social and economic issues.
What are attitudes?
Feelings, often influenced by our beliefs, that predispose our reactions to objects, people, events.
Attitude and actions form a __-way road.
Two-way road. Attitudes affect our actions; our actions affect our attitudes.
What are the two forms of persuasion?
PERIPHERAL ROUTE PERSUASION
- Doesn’t engage systematic thinking
- Produces fast results: Responsiveness to uninformative cues (celebrity endorsement) = Making snap judgments
CENTRAL ROUTE PERSUASION
- Offers evidence and arguments
- Goal = Trigger favourable thoughts
- Occurs when people are analytical, involved in the issue
- More thoughtful, less superficial
- More durable
What other factors can influence our behaviour and weaken the attitude-behaviour connection?
External pressure – Strong social pressures.
When is the attitude-behaviour connection strongest?
- Minimal external influences
- Stable attitude, specific to the behaviour, easily recalled
What phenomenon displays how actions affect attitudes?
The foot-in-the-door phenomenon.
What is the foot-in-the-door phenomenon?
The tendency for people who have first agreed to a small request to comply later with a larger request.
Doing becomes believing!
What effect does role-playing have on our attitudes?
When adopting a new role, you strive to follow the social prescriptions.
At first, it may seem like you are acting the role, but soon enough, it becomes you.
In other words, role-playing morphs into real life.
However, the extent of the effect depends on the individual.
Define: Role
Set of expectations (norms) about a social position, defining how those in the position ought to behave.
What is the cognitive dissonance theory?
We act to reduce the dissonance (discomfort) we feel when two of our thoughts (cognitions) are inconsistent.
When we become aware that our attitudes and actions clash, we reduce the resulting dissonance by changing our attitudes.
What is an important implication of the attitudes-follow-behaviour principle?
While we cannot directly control all of our feelings, we can influence them by altering our behaviour. What we do, we become!
Changing behaviour = Changing our thoughts and feelings
What is the chameleon effect?
Humans are natural mimics, unconsciously imitating others’ expressions, postures, voice tones.
Why do humans experience automatic mimicry?
It helps us EMPATHIZE, feel what others are feeling = MOOD LINKAGE, sharing of moods.
What is conformity?
Adjusting our behaviour or thinking to coincide with a group standard.
What are two subtle types of conformity?
Suggestibility and mimicry.
When are we more likely to conform?
- Made to feel incompetent/insecure
- Group with 3+ people
- Group in which everyone else agrees
- Admire group’s status, attractiveness
- No prior commitment to any response
- Know that others in the group will our behaviour
- Culture encouraging respect for social standards
What is normative social influence?
Our tendency to conform to avoid rejection, or to gain social approval.
Our sensitivity to social norms - understood rules for accepted & expected behaviour - because we want to belong.
Why do we conform?
- Avoid rejection
- Gain social approval
- Want to be accuracy
What is informational social influence?
Accepting others’ opinion about reality