ch 13 quiz review Flashcards
which of the following is true about establishing credibility or a report
the report must reflect the technical sophistication and preferences of the reader
which of the following sections in a report highlights each topical area, the subdivisions within an area, and corresponding page numbers
table of contents
in the context of the format of a research report, a researcher is most likely to include relevant background information, definitions of terms, and the study’s scope and emphasis in the
introduction
mia is preparing a research report. when including the data analysis and findings of the study in the body of the report, she should
explain the information in a straightforward fashion
which of the following sections of a report contains information on the course of action used to collect primary data and sample and sampling process used in the study
research method and procedures
Peter wants to clearly portray the relative proportion of response to a question in their research report. In this scenarios, Peter is most likey to use an
pie chart
when a market researcher has reported data, statistics and information that are no consistent with a study’s objectives, which of the following problem areas has the researcher fallen victim to?
lack of relevance
which of the following indicates a research report’s subject and the recipient’s name, along with his or her person and organization?
the title page
identify the section of a marketing research that lists the topics of the report in sequential order
the table of contents page
which of the following sections of a marketing research report includes background information necessary for a complete understanding of the report.
introduction
the ___ must most importantly contain the name, employing organization, address, telephone number, and positions of the person or persons submitting the research report and the submission date of the report
title page
identify the section of a marketing research report that communicates how the research was conducted
methods and procedures section
identify a true statement about qualitative research reports
they tend to include broader, more open- ended and more general research objectives than quantitative reports do.
to create a bar chart using the statistical software SPSS version 20 or higher, one should select ____ from the GRAPH menu
LEGACY DIALOGUES
identify a true statement about pie charts
they are especially good at displaying the relative proportion of response to a question
which of the following is one of the simpliest ways to present regression findings
conceptual models
___ are descriptive statements that generalize the results in a marketing research report
conclusions
which of the following is a multivariate technique that estimates the impact of several variables on one dependent variable
regression
which of the following is true conclusions in the conclusions and recommendations section of a marketing research report
each conclusion directly references the objectives of the research
in the context of writing a marketing research report, which of the following must address how a client’s problem at hadn’t can be solved through the creation of a competitive advantage?
recommendations
