Ch 13 Flashcards
________ and product integration valuation company iTVX have combined efforts to measure Results-Oriented-Integration for product placements.
Rentrak
Support media are also known as
below-the-line media.
Support media only support the primary media and cannot be used as a sole medium for promotion.
false
The Promotional Products Association International (PPAI)
provides public relations support for specialty advertising.
Ads that appear on store floors, gas pumps, washrooms stalls, elevator walls, park benches, and telephones are examples of
place-based advertising?
Which of the following are examples of mobile billboard advertising?
Ads painted on trucks
Which of the following is an example of a mobile billboard ad?
Samantha sees a truck painted with an ad for “Glory Jeans.”
Specialty advertising is also known as promotional products marketing.
true
Tia sees ads for “Betty’s Butter” on the shopping carts at Windford, a retail outlet. This is an example of ________ advertising.
in-store
Which of the following is an advantage of outdoor advertising?
wide coverage of local markets
In her office parking lot, Rhonda noticed that two of her colleagues’ personal cars had small stickers from McFrank’s, a multinational fast food chain, on their windows. Which type of advertising do the stickers represent?
place-based advertising?
One way to get a product in front of an audience without actual advertising is through
product placement.
Mobile billboards are not viable for small organizations owing to the huge costs of building and maintaining them.
false
Outdoor media tends to have a higher cost per thousand (CPM) rate when compared to other media.
false
One of the advantages of outdoor media is its
geographic flexibility.
