Ch 12 Flashcards

1
Q

Suppose Drink Well produces flavored water in a rented space using their private well, purchased bottles, and hired hourly labor. They buy advertising services from a marketing company for a fee based on sales. The owners used $100,000 of their savings to start the company. Implicit costs include…

A

water and foregone interest on savings

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2
Q

Some businesses refer to their double or triple bottom line, saying that they value ___ and/or ___ impacts in addition to dollars.

A

Social; environmental

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3
Q

The ___ is the amount that a firm receives from the sale of goods and services.

A

Total revenue

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4
Q

The ___ is the amount that a firm pays for all of the inputs that go into producing goods and services.

A

total cost

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5
Q

A firm’s ___ is the difference between total revenue and total cost.

A

Profit

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6
Q

___ is equal to quantity of outputs multiplied by price per output

A

Revenue

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7
Q

___ are costs that don’t depend on the quantity of output produced

A

Fixed costs

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8
Q

___ are costs that depend on the quantity of output produced, such as raw materials that go into production and labor costs.

A

Variable costs

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9
Q

The opportunity cost of operations can be split into two categories: ___, which are costs that require the firm to spend money, and ___, which are costs that represent forgone opportunities.

A

Explicit costs; Implicit costs

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10
Q

___ is calculated as total revenue minus explicit costs.

A

Accounting profit

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11
Q

___ is calculated as total revenue minus explicit costs minus implicit costs.

A

Economic profit

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12
Q

The ___ is the relationship between the quantity of inputs and the quantity of outputs.

A

production function

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13
Q

The ___ is the increase in output that is generated by an additional unit of input.

A

marginal product

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14
Q

Holding all other inputs constant, the marginal product of a particular input ___ as the quantity of that input increases.

A

decreases

(Diminishing Marginal Product)

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15
Q

The ___ is the number of outputs produced per worker.

A

Average product

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16
Q

___ is equal to the fixed costs plus variable costs.

A

Total cost

17
Q

How is Average Fixed Costs calculated?

A

Fixed costs / quantity of outputs

18
Q

How is Average Variable Costs calculated?

A

Variable costs / quantity of outputs

19
Q

How is Average Total Cost calculated?

A

Total cost / quantity of outputs

20
Q

The ___ is the additional cost incurred by producing one additional unit of output.

A

Marginal cost

21
Q

How is Marginal Cost calculated?

A

Change in total cost / change in quantity of output

22
Q

When a firm finds that increasing quantity of output enables it to lower ATC, it is facing ___.

A

economies of scale

23
Q

When a firm finds that increasing quantity of output raises ATC, it is facing ___.

A

Diseconomies of scale

24
Q

When there are various quantities of output at which a firm can operate without experiencing higher or lower ATC, it is facing ___.

A

Constant returns to scale

25
Q

When a firm can not lower ATC by increasing or decreasing scale, it is operating at a(n) ___.

A

efficient scale

26
Q

When a firm is running on an efficient scale, what is true about ATC?

A

ATC is minimized