CH 1 - Strategy Flashcards
What question does strategy answer?
What do we do better than anyone else, where are we going as a company and what do we need to do to get there? (pg 28)
Intended Strategy
Formulated at the beginning of the year (pg 29)
Emergent Strategy
Formulated in response to an unexpected event (pg 29)
Realized Strategy
Implemented, which could be the intended strategy or an emergent strategy (pg 29)
Corporate Strategy
Focused on overall strategy for the company including mission, values, and plan to achieve. Focus on the long term.
Corporate Strategy typically focus on three options..
Growth, Restructuring and Stability (maintenance) (pg 29)
Growth Strategy
Focus is to be come more competitive. Impacts HR as creates job opportunities for exiting and future employees.
Types of Growth Strategy
1) Organic or incremental growth: expanding the product or service offerings and/or changing the distribution channels 2) Global or international growth: seeking new markets through international expansion 3) Mergers and acquisitions
Restructuring Strategies
1) Turnaround: refocusing efforts on existing products/services or by . launching a new product or service. Could choose to downsize, stop selling unsuccessful products aka “retrenchment” strategy
2) Divestiture: selling a division or part of the organization that creates a certain product or service to another org. Brings much-needed capital to focus on profitable parts of the business
3) Liquidation: selling assets at bargain prices, closing businesses and laying off employees aka stop further losses quickly. Some capital gained, but unlike divestiture, liquidation does not add significant value
4) Bankruptcy: closing business and selling assets to pay off creditors. Bankruptcy and Insolvency Act and the Company’s Creditors Arrangement Act both provide a proposal regime to allow the debtor to reorganize and reach compromises with its creditors.
Maintenance or Stability Strategies
Some orgs may choose stability, particularly during difficult economic conditions. Small organizations and gov’t departments may choose to maintain current service levels. Less impact on HR than growth or restructuring strategies.
Competitive Positing Strategies
Competitive position describes how an org may differentiate itself from it’s competitors. “How should we compete?”
Michael Porter’s generic Strategies combines with Gamble, Peteraf and Thompson
Low-cost provider strategy: pricing product or service lower than competitors while appealing to a broad range of customers
Broad Differentiation strategy: differentiating in ways tha will appeal to a borad range of customers
Best-cost provider strategy: giving customers more value by emphasizing low-cost product with upscale differentiation
Focused or market niche based on lower cost: offering low-cost service or product to a select group of customers
Focused or market niche based on differentiation: Offering product or service customized to the tastes and requirements of a very narrow market segment, such as luxury goods or services
Porters model, competitive position is defined by product (cost, quality, variety etc) and market scope (size, geo, demo, income )
Vision statement answers the question
Where are we going? Clear and compelling picture of a desired future and serves to unite an organization’s effort. Long-term direction of the organization.
Mission Statement answers the question
Why do we exist. Describes the purpose of the org and the value it creates for customers.
Steps in the strategic planning process
1) Establish the mission, values and vision
2) Develop objectives
3) Analyze the external environment
4) Identify the competitive advantage
5) Determine the competitive position
6) Implement the strategy
7) Evaluate the performance
Values
Describe behaviors that enable the org to accomplish its mission. The values describe the basic beliefs that govern individual and group behaviour
Analyzing the external environment
Assessment of political, economic, societal, technological and demographic trends. The political, economic, social, technological and demoraphic (PESTD) analysis framework
Why is PESTD analysis useful
1) Enables the org to identify opportunities and be warned of significant threats
2) Reveals significant changes within the organization’s environment and allows the org to develop strategies to deal with those opportunities/threats rather then react
3) Helps avoid putting resources into projects that may . no longer achieve their benefits
4) Helps break the unconscious assumptions in the org as it moves into new markets, develops new products/services.
PESTD - What does the “P” stand for?
Political factors - changes to government laws and regulations that impact the economy. Tax law, regulations and policy; labour legislation etc.
Is there an election soon? How could a change in government result in a change in policy?
PESTD - What does the “E” stand for?
Economic factors - that can affect the availability and cost of capital through interest rates, exchange rates, and inflation rates.
PESTD - What does the “S” stand for?
Social Factors.. include changes in the issues that society pays attention to. Ex, w/ regard to work/life balance for flexible work arrangements. No social tolerance for goods produced in with child labour is used.
PESTD - What does the “T” stand for?
Technology Factors - the rate and type of advances in technology. Increase a competitors advantage, decrease the need for labour, decrease the need for levels of mgmt, require the org to outsource actives or restructure.
PESTD - What does the “D” stand for?
Demographic factors - balance of gender, age ethnicity, spoken languages, disabilities, mobility, religious belief, culture and tradition, living standards, and income level.
Generation X
Aprox 1965-1978… Want to building a portable career
Generation Y
Aprox 1979-2000 aka Millennials.. Want to build parallel (multiple) careers
Baby Boomers
1946-1694.. Want to build a stellar career
Traditionalists
1925-1945.. Want to build legacy
Competitive advantage
Orgs characteristics that enable it to earn higher rates of profits than its competitors.
Tangible Assets
Things that the org owns that can be converted into economic value. Appear on Balance Sheet.
Ex: Land, machinery, raw materials, buildings, inventory, stock price and cash.
Intangible Assets
Not consumed and may even grow in value. Do not depreciate like tangible assets but can gain valule over time.
Ex: Reputation/goodwill, customer lists, brands, trademarks/patents.
Capabilities
Complex combination of skills/abilities and process that represent the orgs capacity to exploit resources. For capabilities to be “competitive” advantage, they must be valuable, rare inimitable and organized.
Core Compentencies
Resources and capabilities that enable an organization to produce products and services in a consistent and ongoing manner.
Ex. Pixar has consistently produced films that delight both the consumer and the investor
Strategic Implementation
Process by which a strategy is put into action. Mgmt always seeks to balance the application of the orgs capabilities to achieve the demands of the short term w/ the orgs long-term goals.
Ex. Pixar as an org has consistently grown in size, with diversity of products increasing its market value
Program
projects or activities implemented to achieve the orgs strategic goals.
Procedures
standard operating procedures, codify the way in which the org deals with problems or opportunities. Free up organizational capacity to focus on unique problems and opportunties w/o having to invest in new capacity.
Corporate governance
Way in which an Org is governed, directed and administered
Corporate structure
3 important components: Shareholders, Directors, Officers
Shareholders/stockholders
Owners or a corporation, who hold shares of stock, which bestows certain rights.
Board of Directors
Groups elected by shareholders to handle the overall management of a corporation..
Officers
Hired by the board, are the top management and include the president and CEO, VP, Treasurer, Secretary, CFO, CIO, COO. They are responsible for achieving corporate goals and policies
Ensuring the basis for an effective corporate governance framework
Corporate governance framework should promote transparent and efficient markets, be consistent with the rule of law, clearly articulate the division of responsibilities among different supervisory, regulatory and enforcement authorities.
Rights and equitable treatment of shareholders and key ownership functions
Corporate governance framework should protect and facilitate shareholders rights and ensure the equitable treatment of all shareholders
Institutional investors, stock markets, and other intermediaries
Corporate governance framework should provide..
Sound incentives throughout the investment chain and provide for stock markets to function in a way that contributes to good corporate governance.
Role of stakeholders in corporate governance
Corporate governance framework should ..
Recognize rights of stakeholders established by law or through mutual agreements and encourage active co-operation b/w corps and stakeholders
Strategic HR Managment
The management of HR philosophies, policies, and practices to enable to the achievement of the organizational strategy.
The overall direction the company wishes to take to achieve it’s goals through people. Human and intellectual capital is a major source of competitive advantage and it is ppl who are in the end implementing the strategic plan.
3 Fundamental aims of Strategic HRM
1) To generate strategic capability by ensuring the orga has the skilled, committed and engaged employees it needs to achieve sustained competitive advantage
2) Develop plans of intent that means to achieve ends; and
3) To focus on the long-term allocation of organizational resources that match those resources and capabilities to the external environment.
Objective of strategic HRM
Provide a sense of direction so that business needs and individual and collective needs can be met.
Ex: The development and implementation of coherent and practical HR policies, programs and structures.
Strategic HR Planning - 3 Important Purposes
3 Important purposes:
1) Ensure adequate HR to meet the goals and operational plans or an org - “the right ppl w/ the right skills at the right time”
2) Keep current with the working environment and social, economic, legislative and technological trends that impact the orgs HR
3) Maintain flexibility so that the org can manage change