CH. 1-7 Flashcards
bullwhip effect
the increased variance in the demand for inventory as you go upstream in the supply chain toward the primary suppliers of raw goods
supply chain is the same as what?
value chain and value network
Operations
ensures that the exact products customers want are produced efficiently and in a cost-effective manner.lt is the function whose job is to organize the transformation of raw materials into finished product
Sourcing
is the function responsible for linking the organiza tion to its suppliers, and ensuring an efficient supply of materials.
enterprise resource planning (ERP).
large software programs used for planning and coordinating all resources throughout the entire enterprise. They allow data sharing and communication within and outside of the firm, enabling collaborative decision making.
(RFID)
Radio frequency identification- chips that track the location of products
postponement
waiting till the last second to package and label goods until after demand is more certain. The goods are made and stored and labeling is what is postponed till the last minute
cash to cash cycle
how long it takes to convert the order into cash
business strategy
is a plan for the company that clearly defines the company’s long-term goals, how it plans to achieve these goals, and the way the company plans to differentiate itself from its competitors. A business strategy should leverage the company’s core competen cies, or strengths, and carefully consider the characteristics of the marketplace.
Supply chain strategy is
a long-range plan for the design and ongoing management of all supply chain decisions that support the business strategy.
experience curve
describes the relationship between unit costs and cumu lative volume, where organizational costs are reduced due to experience and learning effects that result from processing a higher volume.
product positioning strategy
this decision directly relates to the form in which the company stores its finished
products and the length of delivery lead time it can provide to its customers.
Make-to-stock
is a strategy that produces finished products for immediate sale or delivery, in anticipation of demand. Companies using this strategy produce a standardized product in large volumes.
Assemble-to-order strategy,
also known as built-to-order, is where the
product is partially completed and kept in a generic form, then finished when an order is receiv
Make-to-order
is a strategy for customized products or products with
infrequent deman
sourcing strategy
looking at what your company is good at and then deciding what they want to outsource and do themself
dependency risk.
As a firm engages in more
sophisticated sourcing engagements it often tailors and adapts its operations to match those of its vendor. By doing so the firm may benefit by taking advantage of the vendor’s economies of scale. This is particularly true in cases that require specialized technology and equipment, and specialized training of staff. How ever, these arrangements create a risk that the firm will become overly depen dent on the vendor. This can have short-term problems, such as lack of performance on the part of the vendor that disrupts operations. It can also have strategic consequences, as the firm’s future direction is tied to that of the vendor. The decision of whether to outsource should be based on the inter dependence of the outsourced function with other internal processes. Compa nies should not outsource such highly integrated functions, particularly when high adaptation with the vendor or supplier is required.
Competitive priority
what the company focuses on as their priority in order to create their comparative advantage
product traceability.
This means that the supply chain has the ability to easily trace a product from point of origin in the supply chain, through to the customer, and back down the supply chain in the case of returns
order qualifiers
characteristics that allow the product to secure a place in the market
order winners
characteristics that allow the product to win the customers over in the market, whether it is a business or a person/consumer
“supply chain masters”
and have the ability to “strong-arm” their suppliers into com pliance. EX: walmart, costco
business process is
a structured set of activities or steps with specified outcomes
transactional view
focuses on making supply chain processes more efficient and effective based on quantitative metrics. This can be achieved through supply chain network redesign to promote speed and eliminate redundancy, by standardizing transactions to improve efficiency, and imple menting better information technology to improve transfer of information and Improve accuracy.
relationship view
focused on managing relationships across the supply chain. This involves managing relationships between people and organizations, and linking-up processes across organizations of the supply chain. For example, this might mean managing the order fulfillment process throughout the entire chain coordinating with suppliers and measuring per formance along the chain. This also means that managers from each organization, who are part of the process coordinate activities, work toward common goals and have a common language
TOC
Theory of constraints- weakest link constraint- every system has one or more limiting factor that is preventing it from further achieving its goal. This is analogous to the weakest link of a chain.
design capacity
the maximum output capacity of a facility
Effective capacity is
the maximum output rate that can be sustained under normal conditions
ERP
enterprise resource planning- a system integration technology, enables sharing of information and data across the enterprise for better decision making.
transactional marketing
focusing on getting transactions from customers and not on long term relationships with customers
Relational marketing
focusing on relationships and understanding that maintaining customers is more profitable than transactional marketing
Organizational end user
a company that buys the product for its employees to then use to get their jobs done
standardized strategy
aka mass marketing, all customers are viewed in the same way. It provides a minimal amount of product customizatio
micro-marketing or one-to-one marketing
recognizes that each individual customer may have their own unique requirements
EX: walmart requiring large suppliers to develop info systems that can work directly with theirs