Ch. 1

Question 1

Consumer Behavior?

Answer 1

Reflects totality of consumer’s decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision-making units (over time).

Question 2

Consumer Behavior Involves Attitudes Towards what?

Answer 2

Products, services, activities, people, ideas

Question 3

Acquisition?

Answer 3

leasing, borrowing, purchasing, theft

Question 4

Usage?

Answer 4

Symbolize who we are/how we feel

Question 5

Disposition?

Answer 5

environmental concers, new uses

Question 6

Are user decisions subconscious?

Answer 6

No

Question 7

What are the four stages of the Model of Consumer Behavior?

Answer 7

The consumers culture, the psychological core, the process of making decisions, consumer behavior outcomes

Question 8

Who benefits from the study of consumer behavior?

Answer 8

Marketing managers, ethicists/advocacy groups, public policy makers/requlators, academics, consumers