CGD 218 VISUAL LITERACY IN BUSINESS Flashcards
CGD 218 Week 1 Assignment Why is Visual Literacy Important?
Download free
http://homeworkbest.com/cgd-218-week-1-assignment-why-is-visual-literacy-important/
Why is Visual Literacy Important?. Watch Brian Kennedy’sTedTalk: Brian Kennedy: Visual Literacy and Why We Need Ithttps://www.youtube.com/watch?v=E91fk6D0nwM), and address the following:
• Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition.
• Which of the two definitions do you believe is more accurate in today’s world? Discuss and support yourposition.
• Explain how visual literacy can be considered a universal language.
• Discuss how visual literacy can impact communication and global understanding.
CGD 218 Week 1 Assignment Why is Visual Literacy Important?
Download free
http://homeworkbest.com/cgd-218-week-1-assignment-why-is-visual-literacy-important/
Why is Visual Literacy Important?. Watch Brian Kennedy’sTedTalk: Brian Kennedy: Visual Literacy and Why We Need Ithttps://www.youtube.com/watch?v=E91fk6D0nwM), and address the following:
• Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition.
• Which of the two definitions do you believe is more accurate in today’s world? Discuss and support yourposition.
• Explain how visual literacy can be considered a universal language.
• Discuss how visual literacy can impact communication and global understanding.
CGD 218 Week 1 Discussion 1 Using Visuals to Communicate
Download free
http://homeworkbest.com/cgd-218-week-1-discussion-1-using-visuals-to-communicate/
Using Visuals to Communicate. Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learninghow to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message.
As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective visual strategies.
For this discussion, which is Final Project – Step One, identify at least one specific message that you might communicate in the workplace – one that could benefit from the use of visuals. (Note: This can be in either a past, current, or potential future workplace.) For instance, maybe the message involves typing up job-aids and sending them out to your colleagues. Or perhaps it involves delivering a presentation to your boss on your department’s achievements for the previous quarter. Or, maybe it’s related to designing an advertisement for your own business.
Whatever you choose to communicate, address the following items in your post:
• Describe your message in as much detail as possible, being sure to explain what your desired results forthe message are.
• Describe the intended audience for your message.
• Explain how you think the use of visuals could help you effectively deliver this message to your audience.
CGD 218 Week 1 Discussion 1 Using Visuals to Communicate
Download free
http://homeworkbest.com/cgd-218-week-1-discussion-1-using-visuals-to-communicate/
Using Visuals to Communicate. Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learninghow to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message.
As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective visual strategies.
For this discussion, which is Final Project – Step One, identify at least one specific message that you might communicate in the workplace – one that could benefit from the use of visuals. (Note: This can be in either a past, current, or potential future workplace.) For instance, maybe the message involves typing up job-aids and sending them out to your colleagues. Or perhaps it involves delivering a presentation to your boss on your department’s achievements for the previous quarter. Or, maybe it’s related to designing an advertisement for your own business.
Whatever you choose to communicate, address the following items in your post:
• Describe your message in as much detail as possible, being sure to explain what your desired results forthe message are.
• Describe the intended audience for your message.
• Explain how you think the use of visuals could help you effectively deliver this message to your audience.
CGD 218 Week 1 Journal The Evolution of Media
Download free
http://homeworkbest.com/cgd-218-week-1-journal-the-evolution-of-media/
The Evolution of Media. Over the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. Now, more than ever, the average person is capable of creating and distributing professional-looking visualJournalcommunication. This supports what your textbook identifies as perhaps the most significant change; these “new technologies are forcing journalists, advertisers, PR professionals, and entertainment executives to relinquish their role as ‘gatekeepers’ of information.
Taking a look at one of the professions listed in this quote, or even your own profession, reflect on how the role of “gatekeeper” is being redefined, given these new technologies. What are the benefits and challenges associated with this change, both from a business perspective and a social perspective? Are there any ethical concerns associated with this shift?
CGD 218 Week 1 Journal The Evolution of Media
Download free
http://homeworkbest.com/cgd-218-week-1-journal-the-evolution-of-media/
The Evolution of Media. Over the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. Now, more than ever, the average person is capable of creating and distributing professional-looking visualJournalcommunication. This supports what your textbook identifies as perhaps the most significant change; these “new technologies are forcing journalists, advertisers, PR professionals, and entertainment executives to relinquish their role as ‘gatekeepers’ of information.
Taking a look at one of the professions listed in this quote, or even your own profession, reflect on how the role of “gatekeeper” is being redefined, given these new technologies. What are the benefits and challenges associated with this change, both from a business perspective and a social perspective? Are there any ethical concerns associated with this shift?
CGD 218 Week 2 Assignment Final Project- Step Two
Download free
http://homeworkbest.com/cgd-218-week-2-assignment-final-project-step-two/
Final Project- Step Two. For this assignment, you will clarify your message and expand upon it, filling in any gaps that either you or your classmates identified in the discussion forum over the past week. Be sure to incorporate the feedback you received from your classmates and the instructor.
Your paper should be at least two pages and include the following elements:
• A description of your message and discussion of the desired results
• A description of the intended audience for your message. Be specific and include the appropriatedemographic information for your target audience.
• A description of the typography you plan to use in your message (e.g., this might include the font ortypeface you plan to use or the tone you want the type to achieve). Include an explanation for why thetypography you chose is appropriate.
• An explanation of how you plan to utilize visuals to support your message. To provide support for yourexplanation, be sure to discuss one of the alternatives you considered before settling on your approach.
• Identify the platform/medium you plan to use to communicate your message (e.g., Word document,PowerPoint presentation, web application).
• An explanation for the platform or medium you selected.
Submit your two-page paper (not including title and reference pages). Your paper must be formatted according to APA style as outlined in the approved APA style guide, and must cite at least two scholarly sources in addition to the textbook.
CGD 218 Week 2 Assignment Final Project- Step Two
Download free
http://homeworkbest.com/cgd-218-week-2-assignment-final-project-step-two/
Final Project- Step Two. For this assignment, you will clarify your message and expand upon it, filling in any gaps that either you or your classmates identified in the discussion forum over the past week. Be sure to incorporate the feedback you received from your classmates and the instructor.
Your paper should be at least two pages and include the following elements:
• A description of your message and discussion of the desired results
• A description of the intended audience for your message. Be specific and include the appropriatedemographic information for your target audience.
• A description of the typography you plan to use in your message (e.g., this might include the font ortypeface you plan to use or the tone you want the type to achieve). Include an explanation for why thetypography you chose is appropriate.
• An explanation of how you plan to utilize visuals to support your message. To provide support for yourexplanation, be sure to discuss one of the alternatives you considered before settling on your approach.
• Identify the platform/medium you plan to use to communicate your message (e.g., Word document,PowerPoint presentation, web application).
• An explanation for the platform or medium you selected.
Submit your two-page paper (not including title and reference pages). Your paper must be formatted according to APA style as outlined in the approved APA style guide, and must cite at least two scholarly sources in addition to the textbook.
CGD 218 Week 2 Discussion 1 Typography in Business
Download free
http://homeworkbest.com/cgd-218-week-2-discussion-1-typography-in-business/
Typography in Business. Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.
Example:
• Sample A: How to Make a Latte –Before Typography
• Sample B: How to Make a Latte – After Typography
Now, select one of the documents below, and utilize typography and the information in the Practical Typography Tutorials (http://desktoppub.about.com/od/typetutorials/Practical_Typography_Tutorials.htm)
website to improve the way it communicates its message.
• Option 1: Using Styles training document
• Option 2: Email to Danielle
Keep in mind the differences between display type and text type, and be sure to consider the two elements of readability and legibility and as you complete this activity. Then, post your revision to the discussion forum as an attachment for your classmates to see. Describe at least one editing choice you made, and explain why you made it.
CGD 218 Week 2 Discussion 1 Typography in Business
Download free
http://homeworkbest.com/cgd-218-week-2-discussion-1-typography-in-business/
Typography in Business. Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.
Example:
• Sample A: How to Make a Latte –Before Typography
• Sample B: How to Make a Latte – After Typography
Now, select one of the documents below, and utilize typography and the information in the Practical Typography Tutorials (http://desktoppub.about.com/od/typetutorials/Practical_Typography_Tutorials.htm)
website to improve the way it communicates its message.
• Option 1: Using Styles training document
• Option 2: Email to Danielle
Keep in mind the differences between display type and text type, and be sure to consider the two elements of readability and legibility and as you complete this activity. Then, post your revision to the discussion forum as an attachment for your classmates to see. Describe at least one editing choice you made, and explain why you made it.
CGD 218 Week 2 Discussion 2 Bauhaus Manifesto
Download free
http://homeworkbest.com/cgd-218-week-2-discussion-2-bauhaus-manifesto/
Bauhaus Manifesto. Your textbook describes design in light of the Bauhaus manifesto.
According to theBauhaus Design History(http://designhistory.org/Bauhaus_pages/BauhausOrigins.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.”
Keeping this in mind, explain the concept of design in your own words. Compare and contrast it with art, and explain how “cluttering” a design with unnecessary elements can have a potentially negative impact on the message it bears. Finally, depending on the first letter of your last name, use the Web to find at least one visual communication piece (e.g., a website, an advertisement, a logo, etc.) that either exemplifies Bauhaus’ concept of design or does not. Then, describe why.
Last Name:
A-L: Find a visual communication piece that exemplifies Bauhaus’ concept of design
M-Z: Find a visual communication piece that does not exemplify Bauhaus’ concept of design
CGD 218 Week 2 Discussion 2 Bauhaus Manifesto
Download free
http://homeworkbest.com/cgd-218-week-2-discussion-2-bauhaus-manifesto/
Bauhaus Manifesto. Your textbook describes design in light of the Bauhaus manifesto.
According to theBauhaus Design History(http://designhistory.org/Bauhaus_pages/BauhausOrigins.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.”
Keeping this in mind, explain the concept of design in your own words. Compare and contrast it with art, and explain how “cluttering” a design with unnecessary elements can have a potentially negative impact on the message it bears. Finally, depending on the first letter of your last name, use the Web to find at least one visual communication piece (e.g., a website, an advertisement, a logo, etc.) that either exemplifies Bauhaus’ concept of design or does not. Then, describe why.
Last Name:
A-L: Find a visual communication piece that exemplifies Bauhaus’ concept of design
M-Z: Find a visual communication piece that does not exemplify Bauhaus’ concept of design
CGD 218 Week 3 Assignment Using Photographs from the Web
Download free
http://homeworkbest.com/cgd-218-week-3-assignment-using-photographs-from-the-web/
Using Photographs from the Web. Today more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for our use. Or, do we?
Watch the videoCopyright Basics(http://www.copyright.com/content/cc3/en/toolbar/education/resources/copyright_basics1.html).
Submit a two- to three-page paper (not including the title and reference pages) describing the benefits and challenges associated with having so many visuals available to us today. Describe the ethical and legal implications of using photos and other visual media and describe how these issues can be avoided.
CGD 218 Week 3 Assignment Using Photographs from the Web
Download free
http://homeworkbest.com/cgd-218-week-3-assignment-using-photographs-from-the-web/
Using Photographs from the Web. Today more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for our use. Or, do we?
Watch the videoCopyright Basics(http://www.copyright.com/content/cc3/en/toolbar/education/resources/copyright_basics1.html).
Submit a two- to three-page paper (not including the title and reference pages) describing the benefits and challenges associated with having so many visuals available to us today. Describe the ethical and legal implications of using photos and other visual media and describe how these issues can be avoided.
CGD 218 Week 3 Discussion 1 Photography and Composition
Download free
http://homeworkbest.com/cgd-218-week-3-discussion-1-photography-and-composition/
Photography and Composition.When considering magazines like National Geographic, or social media like Pinterest, it becomes evident that photography plays an instrumental role in visual communication. However, creating an impactful photograph is not always easy.
Your textbook explains the importance of design and composition in successful photography. For this discussion, locate a photograph (either on the Web or in print) that strategically uses at least three elements of design (e.g., balance, color, asymmetry, etc.). Then, paste a link to the photograph (or, if it is in print, upload a scanned copy to the discussion forum or the web), and explain which elements are utilized, and how they affect the overall impact and message of the photograph.
Possible Resources
• 13 Photographs That Changed the World(http://www.neatorama.com/2007/01/02/13-photographs-that- changed-the-world/)
• Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com(http://www.time.com/time/photogallery/0,29307,1631993,00.html)
• National Geographic Photo of the Day(http://photography.nationalgeographic.com/photography/photo- of-the-day/?source=NavPhoPOD) *
Example:
Link to Photo: http://photography.nationalgeographic.com/photography/photo-of-the-day/svartifoss-waterfall- iceland/
I chose photograph of Svartifoss, Iceland, taken by Giacomo Ciangottini, and displayed on the Photo of the Day section of the National Geographic website.
This photograph utilizes asymmetry (particularly, the rule of thirds) with the waterfall on the left. This asymmetry is balanced by the dark section of rock in the upper right corner of the image. The photograph also utilizes line, in that the waterfall, the lines in the cliff, and the slope of the area around the lake all work together to guide the eye from the upper left, directly down the photograph, and toward the bottom right. Finally, its use of color conveys an overall impression of a natural, albeit, majestic scene.
CGD 218 Week 3 Discussion 1 Photography and Composition
Download free
http://homeworkbest.com/cgd-218-week-3-discussion-1-photography-and-composition/
Photography and Composition.When considering magazines like National Geographic, or social media like Pinterest, it becomes evident that photography plays an instrumental role in visual communication. However, creating an impactful photograph is not always easy.
Your textbook explains the importance of design and composition in successful photography. For this discussion, locate a photograph (either on the Web or in print) that strategically uses at least three elements of design (e.g., balance, color, asymmetry, etc.). Then, paste a link to the photograph (or, if it is in print, upload a scanned copy to the discussion forum or the web), and explain which elements are utilized, and how they affect the overall impact and message of the photograph.
Possible Resources
• 13 Photographs That Changed the World(http://www.neatorama.com/2007/01/02/13-photographs-that- changed-the-world/)
• Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com(http://www.time.com/time/photogallery/0,29307,1631993,00.html)
• National Geographic Photo of the Day(http://photography.nationalgeographic.com/photography/photo- of-the-day/?source=NavPhoPOD) *
Example:
Link to Photo: http://photography.nationalgeographic.com/photography/photo-of-the-day/svartifoss-waterfall- iceland/
I chose photograph of Svartifoss, Iceland, taken by Giacomo Ciangottini, and displayed on the Photo of the Day section of the National Geographic website.
This photograph utilizes asymmetry (particularly, the rule of thirds) with the waterfall on the left. This asymmetry is balanced by the dark section of rock in the upper right corner of the image. The photograph also utilizes line, in that the waterfall, the lines in the cliff, and the slope of the area around the lake all work together to guide the eye from the upper left, directly down the photograph, and toward the bottom right. Finally, its use of color conveys an overall impression of a natural, albeit, majestic scene.
CGD 218 Week 3 Discussion 2 Motion Pictures
Download free
http://homeworkbest.com/cgd-218-week-3-discussion-2-motion-pictures/
Motion Pictures. Like photographs, motion pictures are a significant medium for visual communication.
View at least three documentary film trailers (Recommended:iTunes Movie Trailers: Documentary(http://trailers.apple.com/trailers/genres/documentary/)
Based on one of the trailers, what do you think is the intended message of the documentary? What are motion pictures able to do that photos and still images cannot, and how does that impact the message being communicated? Can you think of any ethical concerns or controversial issues related to the use of motion pictures as a communication medium? Explain.
CGD 218 Week 3 Discussion 2 Motion Pictures
Download free
http://homeworkbest.com/cgd-218-week-3-discussion-2-motion-pictures/
Motion Pictures. Like photographs, motion pictures are a significant medium for visual communication.
View at least three documentary film trailers (Recommended:iTunes Movie Trailers: Documentary(http://trailers.apple.com/trailers/genres/documentary/)
Based on one of the trailers, what do you think is the intended message of the documentary? What are motion pictures able to do that photos and still images cannot, and how does that impact the message being communicated? Can you think of any ethical concerns or controversial issues related to the use of motion pictures as a communication medium? Explain.
CGD 218 Week 3 Journal Visual Communication Today
Download free
http://homeworkbest.com/cgd-218-week-3-journal-visual-communication-today/
Visual Communication Today. Visual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). Do any stand out in your mind? If so, why do you think they were so effective in getting your attention? Are there any trends you are noticing specifically in today’s media?
CGD 218 Week 3 Journal Visual Communication Today
Download free
http://homeworkbest.com/cgd-218-week-3-journal-visual-communication-today/
Visual Communication Today. Visual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). Do any stand out in your mind? If so, why do you think they were so effective in getting your attention? Are there any trends you are noticing specifically in today’s media?
CGD 218 Week 4 Assignment Final Project-Step Three
Download free
http://homeworkbest.com/cgd-218-week-4-assignment-final-project-step-three/
Final Project-Step Three. You should now have a foundation outline for the message you plan to communicate in your Final Project as well as a good idea of how you want to incorporate visuals. This week, youare required to locate or create at least five possible visuals that you might utilize for your Final Project (e.g., photographs, drawings, video clips, screenshots).
In a one- to two-page paper (not including the title and reference pages), explain the following:
• Why you selected the visuals
• How they support your intended message
• What reaction or results you hope to gain from the use of these visuals
As part of your explanation, be sure to include examples to support each required point. Include your visuals in the paper (be sure to reference any visuals that you did not create in proper APA format). Your paper must be formatted according to APA style as outlined in the approved APA style guide.
CGD 218 Week 4 Assignment Final Project-Step Three
Download free
http://homeworkbest.com/cgd-218-week-4-assignment-final-project-step-three/
Final Project-Step Three. You should now have a foundation outline for the message you plan to communicate in your Final Project as well as a good idea of how you want to incorporate visuals. This week, youare required to locate or create at least five possible visuals that you might utilize for your Final Project (e.g., photographs, drawings, video clips, screenshots).
In a one- to two-page paper (not including the title and reference pages), explain the following:
• Why you selected the visuals
• How they support your intended message
• What reaction or results you hope to gain from the use of these visuals
As part of your explanation, be sure to include examples to support each required point. Include your visuals in the paper (be sure to reference any visuals that you did not create in proper APA format). Your paper must be formatted according to APA style as outlined in the approved APA style guide.
CGD 218 Week 4 Discussion 1 Brand Identity
Download free
http://homeworkbest.com/cgd-218-week-4-discussion-1-brand-identity/
Brand Identity. As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.”
For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above.
Your mood board can be created through Microsoft Word, PowerPoint, or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you’ve selected.
CGD 218 Week 4 Discussion 1 Brand Identity
Download free
http://homeworkbest.com/cgd-218-week-4-discussion-1-brand-identity/
Brand Identity. As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.”
For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above.
Your mood board can be created through Microsoft Word, PowerPoint, or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you’ve selected.
CGD 218 Week 4 Discussion 2 Advertising
Download free
http://homeworkbest.com/cgd-218-week-4-discussion-2-advertising/
Advertising. The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:
“Don’t tell me about your manure, tell me about my flowers”
View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication.
• Obama: “Hope” (Political Campaign Poster)(http://en.wikipedia.org/wiki/Barack_Obama_%22Hope%22_poster)
• “We Can Do It!” (Propaganda Poster)(http://en.wikipedia.org/wiki/We_Can_Do_It!)
• Old Spice: The Man Your Man Could Smell Like(http://www.youtube.com/watch?v=owGykVbfgUE)
• 1984 Apple’s Macintosh Commercial(http://www.metacafe.com/watch/824562/1984_apples_macintosh_commercial/)
• Volkswagen: “Think Small” (Print Ad)(http://en.wikipedia.org/wiki/File:Think_Small.jpg)
CGD 218 Week 4 Discussion 2 Advertising
Download free
http://homeworkbest.com/cgd-218-week-4-discussion-2-advertising/
Advertising. The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:
“Don’t tell me about your manure, tell me about my flowers”
View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication.
• Obama: “Hope” (Political Campaign Poster)(http://en.wikipedia.org/wiki/Barack_Obama_%22Hope%22_poster)
• “We Can Do It!” (Propaganda Poster)(http://en.wikipedia.org/wiki/We_Can_Do_It!)
• Old Spice: The Man Your Man Could Smell Like(http://www.youtube.com/watch?v=owGykVbfgUE)
• 1984 Apple’s Macintosh Commercial(http://www.metacafe.com/watch/824562/1984_apples_macintosh_commercial/)
• Volkswagen: “Think Small” (Print Ad)(http://en.wikipedia.org/wiki/File:Think_Small.jpg)
CGD 218 Week 5 Discussion 1 Social Media
Download free
http://homeworkbest.com/cgd-218-week-5-discussion-1-social-media/
Social Media. Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media.
CGD 218 Week 5 Discussion 1 Social Media
Download free
http://homeworkbest.com/cgd-218-week-5-discussion-1-social-media/
Social Media. Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media.
CGD 218 Week 5 Discussion 2 Reflecting on Visual Literacy in Business
Download free
http://homeworkbest.com/cgd-218-week-5-discussion-2-reflecting-on-visual-literacy-in-business/
Reflecting on Visual Literacy in Business. Review the concepts we’ve covered in the past few weeks of this course, and list five take-away’s. Explain why the five take-away’s are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you’d like to explore further.
CGD 218 Week 5 Discussion 2 Reflecting on Visual Literacy in Business
Download free
http://homeworkbest.com/cgd-218-week-5-discussion-2-reflecting-on-visual-literacy-in-business/
Reflecting on Visual Literacy in Business. Review the concepts we’ve covered in the past few weeks of this course, and list five take-away’s. Explain why the five take-away’s are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you’d like to explore further.
