Certification

Question 1

What are topics?

Answer 1

• Featured & Content topics:
  * Featured topics are accessible from the body of your site home page. Thumbnail images you select for featured topics uniquely identify them; used to showcase important or trending content.
  * Content topics: Content topics organize your original content around common themes for your Experience Cloud site; used to categorize and tag various pieces of content, such as articles, documents, and discussions, making it easier for users to discover related information.

Question 2

What are Navigational topics?

Answer 2

• Are used to structure a site
• Available in the topics menu in the upper left
• banner images
• up to 3 subtopics

Question 3

What is audience targeting?

Answer 3

Audience targeting is a visibility feature that allows you to tailor content and experiences to specific user groups based on their attributes, like user role or location

Question 4

Use cases for audience targeting?

Answer 4

• Display content or components to the right groups of people, i.e. people within the designated tier or partnership or membership
• Display pages - dynamic pages that change based on the logged-in user’s attributes, making the site feel more personalized.

Question 5

what is a CMS?

Answer 5

Enables users to create, manage, and modify digital content without requiring specialized technical knowledge. It simplifies the process of publishing content, which allows for collaborative workflows, version control, and content organization.

Question 6

What are the components of CMS?

Answer 6

Types, Channel , Assets, Workflows, and Collections

Question 7

What is a CMS type?

Answer 7

Type: Document, Image, News

Can also create custom types

templates that define how different types of content (e.g., articles, blogs, images) should be structured.

Question 8

What is a CMS asset?

Answer 8

the individual articles, images, or documents that users create and manage. They can be reused across various channels and experiences.

Question 9

What is a CMS channel?

Answer 9

website, portal, mobile

Question 10

What is a CMS Collection?

Answer 10

groups of content assets

Question 11

What is a CMS workflow?

Answer 11

processes for reviewing and approving content before it goes live

Question 12

Whats the difference between LWR and Aura Sites?

Answer 12

1. Performance - LWR have faster load times and better performance while aura has a heavier framework (tools developers use to build)
2. LWR uses web components and Javascript, while Aura has its own framework
3. LWR uses modular component structure which is more scalable, reusable, and maintainable

Question 13

Why does LWR perform better?

Answer 13

They use the Lightning Web Components program model, and provides only what’s necessary to perform well. Because it’s built on code that runs natively in browsers, Lightning Web Components is lightweight & efficient.

Lightning Web Components also includes Apex and User Interface API support, so you can access Salesforce records, SOSL, and more
to provide data-rich experiences for your customers. And performance features of LWR templates, such as publish-time freezing and
HTTP caching, help you build richer experiences to target B2B and B2C markets.

Question 14

Why is salesforce shifting to LWR?

Answer 14

1. Faster
2. Easier for scaling high volume sites
3. More flexible

Question 15

What metrics are captured in Exp Cloud analytics?

Answer 15

1. Page Views
2. Unique visitors
3. Time on page
4. Bounce rate ( % of users who leave after viewing only 1 page)

Question 16

How could a customer use the analytics to improve user engagement?

Answer 16

1. Identify which content is most engaging and optimize or promote that content or similar content
2. Improve pages to reduce bounce rates
3. understand user experience to identify room for improvement