Ceo Activism Flashcards

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1
Q

what is activism

A

Activism is the effort to promote, impede, or direct social, political, economic, or environmental change through actions such as protests, campaigns, and advocacy.

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2
Q

what is CEO Activism

A

CEO activism involves company leaders publicly taking stances on social, political, or environmental issues beyond their business interests to influence public opinion or policy.

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3
Q

what is lobbying ?

A

Lobbying is the act of influencing government officials and legislators to enact or oppose specific laws or policies, often on behalf of a particular interest group or organization.

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4
Q

what is csr?

A

Corporate Social Responsibility (CSR) refers to a company’s efforts to positively impact society and the environment beyond its profit motives. This includes sustainable practices, ethical labor standards, community engagement, and charitable activities.

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5
Q

difference between CSR and Ceo activism

A

CSR: Focuses on company-wide, structured programs and practices for social good.
CEO Activism: Involves individual CEOs publicly taking positions on social and political issues, often independently of their companies’ CSR initiatives.

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6
Q

Is ceo activism an American phenomenon only?

A

No, CEO activism is not solely an American phenomenon. While it has gained significant attention and traction in the United States, CEO activism occurs globally.

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7
Q

why do ceos take part in different kinds of activism?

A

CEOs participate in activism to reflect personal values, meet stakeholder expectations, enhance reputation, influence policy, manage crises, leave a legacy, align with CSR, stay relevant, use influence, and ensure sustainability.

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8
Q

different tactics for ceo’s

A
  • nonconfrontational
    lobby behind the scenes, contribute to campaigns, communicate internally with employees, do nothing
    • raising awareness
      issue a statement or tweet
      write an op ed
      seek to spur public action
    • exerting economic influence
      relocate business activities
      pause business expansion
      fund political and activist groups
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9
Q

Risks ceo activism

A

Backlash and Boycotts: CEOs risk facing public criticism and boycotts, like Under Armour did after CEO Kevin Plank’s comments on Trump.
Perceived Hypocrisy: Critics may accuse CEOs of hypocrisy if their actions contradict their stated values or if they continue business in controversial regions.
Clumsy Activism: Some activism efforts, like Starbucks’ “Race Together” campaign, can be poorly received and lead to ridicule.

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10
Q

Rewards ceo activism

A

Enhanced Reputation: CEOs who take principled stands, like those who resigned from Trump’s economic councils after Charlottesville, can be widely praised.
Goodwill Generation: CEO activism can increase consumer support and purchasing intent, as seen with Tim Cook’s advocacy for LGBTQ rights at Apple.
Positive Impact: Activism can align with corporate values and have a meaningful societal impact, garnering respect and admiration for the CEO and the company.

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11
Q

four companies involved with activism (example)

A

chick fil a
hobby lobby
whole foods market
unilever

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