Ceo Activism Flashcards
what is activism
Activism is the effort to promote, impede, or direct social, political, economic, or environmental change through actions such as protests, campaigns, and advocacy.
what is CEO Activism
CEO activism involves company leaders publicly taking stances on social, political, or environmental issues beyond their business interests to influence public opinion or policy.
what is lobbying ?
Lobbying is the act of influencing government officials and legislators to enact or oppose specific laws or policies, often on behalf of a particular interest group or organization.
what is csr?
Corporate Social Responsibility (CSR) refers to a company’s efforts to positively impact society and the environment beyond its profit motives. This includes sustainable practices, ethical labor standards, community engagement, and charitable activities.
difference between CSR and Ceo activism
CSR: Focuses on company-wide, structured programs and practices for social good.
CEO Activism: Involves individual CEOs publicly taking positions on social and political issues, often independently of their companies’ CSR initiatives.
Is ceo activism an American phenomenon only?
No, CEO activism is not solely an American phenomenon. While it has gained significant attention and traction in the United States, CEO activism occurs globally.
why do ceos take part in different kinds of activism?
CEOs participate in activism to reflect personal values, meet stakeholder expectations, enhance reputation, influence policy, manage crises, leave a legacy, align with CSR, stay relevant, use influence, and ensure sustainability.
different tactics for ceo’s
- nonconfrontational
lobby behind the scenes, contribute to campaigns, communicate internally with employees, do nothing- raising awareness
issue a statement or tweet
write an op ed
seek to spur public action - exerting economic influence
relocate business activities
pause business expansion
fund political and activist groups
- raising awareness
Risks ceo activism
Backlash and Boycotts: CEOs risk facing public criticism and boycotts, like Under Armour did after CEO Kevin Plank’s comments on Trump.
Perceived Hypocrisy: Critics may accuse CEOs of hypocrisy if their actions contradict their stated values or if they continue business in controversial regions.
Clumsy Activism: Some activism efforts, like Starbucks’ “Race Together” campaign, can be poorly received and lead to ridicule.
Rewards ceo activism
Enhanced Reputation: CEOs who take principled stands, like those who resigned from Trump’s economic councils after Charlottesville, can be widely praised.
Goodwill Generation: CEO activism can increase consumer support and purchasing intent, as seen with Tim Cook’s advocacy for LGBTQ rights at Apple.
Positive Impact: Activism can align with corporate values and have a meaningful societal impact, garnering respect and admiration for the CEO and the company.
four companies involved with activism (example)
chick fil a
hobby lobby
whole foods market
unilever