Centre assessed exam 1 Flashcards
What are Porter’s five forces?
- Threat of new entrants
- Buyer power
- Supplier power
- Threat of substitutes
- Rivalry
In Porter’s five forces model, what is threat of entrants all about?
How new competitors will affect businesses
In Porter’s five forces model, what is buyer power all about?
Buyers want products at a lower price as possible and how much power they have to demand this.
In Porter’s five forces model, what is supplier power all about?
How much power suppliers have to demand the highest price possible.
In Porter’s five forces model, what is the threat of substitutes all about?
How likely customers are to buy alternative products
In Porter’s five forces model, what is the rivalry within the industry all about?
How much competition there is within the industry
What are some strategies to raise barriers to entry?
- Patents or trademarks
- Established businesses may take control of distribution channels
- Threatening new entrants with a price war
What are some strategies to influence buyer power?
- A company might buy the supplier out
- Similar businesses could form a buying group in order to buy in bulk and offer better deals
What are some strategies to influence supplier power?
- Businesses can try to tie buyers into long-term contracts
- Suppliers can use forward integration to gain power
- Businesses could develop new products and patent them to gain supplier power
What are some strategies to reduce the threat of substitutes?
- Businesses can make it expensive or difficult to switch to substitutes
- they could differentiate to create more brand loyalty
- Identify gaps in the market and target the needs of these customers
What are the main reasons for Market research?
- It helps businesses spot opportunities
- It helps them decide what to do next
- It helps them see if their plans are working
What are the setbacks of doing market research?
- Can be expensive
- Bad research can lead to terrible business decision being made
What is qualitative research?
It looks into feelings and motivations of consumers through using open-ended questions?
What is quantitative research?
It produces numerical statistics through the use of closed-end questions
What is primary research?
It is gathered first hand through the use of questionnaires, interviews, surveys and focus groups.
What is secondary research?
Secondary research involves the summary of existing research that was collected by someone else.
What is SWOT analysis?
It is a four-factor model that details the strengths, weaknesses, opportunities and threats facing a business.
What is the equation for Market Capitalisation?
Number of shares issued x current share price