Ccpr Flashcards
Meaning of corporate communications
- Corporate communication is a management function or department like marketing, finance, operations, dedicated to the dissemination of information to key constituencies, execution of corporate strategy, development of messages for variety of purposes inside and outside the organisation.
- Corporate communication helps the company explain its mission, combine its vision and values into one cohesive message to stakeholders.
- It can be seen as an integrative communication system linking the stakeholders to the company.
Scope of corporate communication
- To promote the profile of the ‘company behind the brand ‘ ( corporate branding)
- To minimise discrepancies between the companies desired identity and brand features
- To delegate tasks in communication
- To formulate and execute procedures to make decisions on communication matters.
- To mobilise internal and external support for corporate objectives
- To coordinate with international business firms
Need and relevance of corporate communications in contemporary scenarios.
CP-RAMIN
1. To create brand identity :
~The main goal of corporate communications is to create brand identity.
~Corporate communications is responsible for the success of many world wide American brands such as McDonalds , apple , google , Microsoft, IBM , coco cola and many others .
~Corporate communications assists the company to organise its corporate presence, important stalk-holders and reputation and identity in the mind of customers and other audiences.
2. To have bettor rapport :
~ the key objective of corporate communications is to have better rapport, this can be internal as well as external.
~ when there is a constant rapport with the customer and employees, the brand image of the company will also get higher .
~ it is for this reason that many successful brands like coco-cola and IBM follow effective CC strategies.
3. To face highly competitive and information driven business surroundings.
~ nowadays, there is highly competitive and business driven business surrounding which the main strategy of corporate communication.
~ positive image can be reinforced by thoughtful, sensible , consistent and well uttered messages through communication that is run professionally and well managed by business and enterprise.
4. Highlight performance:
~ to highlight performance , newspapers and posters can be used .
~this will again create positive image in the minds of the customers and audiences
- To Advertise New Products & Services Regular means of communication will help in easy reach of new products and
services to the consumers.
So, corporate communication becomes highly essential for advertising new products and services of the company. Be it new product launch, news update or any other message; it promotes the business image. of the company when it is communicated via proper channel.
Many organizations carry out social activities in the interest of public and also to emphasize its brand presence. - To Limit the negative argument:
The larger PR and advertising campaign maintains the efforts of this type of communication.
Limiting the negative argument of crisis scenarios, corporate missteps, public mistakes or rash public utterances is possible by the chief executives with strategic and timely communication of corporate exercises. - Major role in creating and maintaining the business image:
Corporate communication plays a major role in creating and maintaining the business image of any corporate entity. It is an effective strategy to communicate the brand value and reputation to its customers, stakeholders and the target
audience.
There are many processes of corporate
communication with which you can create the desired business impact. Many reasons matk the importance of Corporate communication in today’s business world. - Reputation Management: One thing that affects the success of the business is the retuat hind the prime aim of the Reputation Management is won control the presentatior towards the public. The team drafts news releases, anc columns for top management, and arranges interviews fo main company personnel in print publications and presentation programs on network and cable news channels. The toy management, chief business executives, and PR-oriented business manager’s play a powerful role in shaping th communication of corporate agenda of an organization. The comprehend the value of communicating chief organization: objectives, environmental obligations, community outreac programs to different stakeholders and external audiences.
Corporate identity
In corporate communications corporate identity is the “persona” of the corporation which is designed to accord with and facilitate the attainment of business objectives.
It is usually visibly expressed in the form of trademark and branding .
Ethics
The term ethics refers to the code of conduct that guides an individual in dealing with others. It refers to the social rules and cardinal values that motivates and individual being honest in dealing with others.
Ethics is derived from the greek word Ethos which means character.
According to the Webster dictionary, the term ethical refers to confirming of professional standards of conduct .
Importance of ethics
- Ethics correspond to basic human needs: it is a human trait that a man desires to be ethical not only in his private life but also in his business affairs. Moreover most of the people want to be a part of the organisation which they can publicly proud of and be respected
- Value creates credibility with public:
If a company is perceived to he ethically and socially responsive , it will be honoured and respected even by those who do no have intimate knowledge of its actual working .
Since the people believe that the company offers value fo money there will be instinctive prejudice in favour of it products.
(3) Value gives creditability to management: Organisationa goals, when perceived by the employees as genuine, create common goals, values and language. The management has credibility with its employees because it has credit with the
public.
(5) Ethics and profits: Both ethics and profits go together. A company which is inspired by ethical conduct is a profitable R one. Value.driven companies are sure to be successful in the long run.
(6) Law cannot always protect society: Technology develops r faster than the government can regulate. People in an a Industry often know the dangers in a particular technology better than the regulatory agencies. Further the government cannot always regulate all activities which are harmful to the society. Where law fails, ethics can succeed. An ethical oriented management takes, measures to prevent pollution and protect workers health.
Mass media laws:
‘Article 19 of the Indian Constitution Lays down:
•
“All citizens shall have the right to freedom of speech and expression, to assemble peaceably, and without arms, to form associations or unions, to move freely throughout the territory of India, to reside in any part of the territory of India, to acquire hold on and dispose of property and to practice any occupation, or to carry any trade or business.
However the right to freedom of speech and expression shall not affect the operation of any existing law or prevent the state from making any law insofar as such law imposes reasonable restrictions on the exercise of that right in the interests of the sovereignty and integrity of India, the security of the State, friendly relations with foreign states, public decency or morality or In relation to contempt of court, defamation or incitement to offence.
Defamation
‘Defamation” is a catch-all term for any statement that hurts someone’s reputation. Written defamation is called “libel,” and spoken defamation is called “slander.”
Defamation is not a crime,
but it is a “tort” (a civil wrong, rather than a criminal wrong) A person who has been defamed can sue the person who did the defaming.
What the victim must prove to establish that defamation occurred The law of defamation varies from state to state, but there are some generally accepted rules. If you believe you are have been “defamed,” to prove it you usually have to show here’s been a statement that is all of the following:
• published
false
• injurious
• unprivileged]
Copyright act
Definition:
Copyright is a bundle of rights given by the law to the creator of literacy ,_dramatic, musical and artistic works and the producer of cinematograph films and sound recordings .The right provided under Copyright law include the rights of reproduction of the work, communication of the work to the public, adaptation of the work and translation of the work. The scope an duration of protection provided under copyright law varies with the nature of the protected work.
In a 2016 copyright lawsuit, the Delhi High Court states tha copyright is “not an inevitable, divine, or natural right tha confers on authors the absolute ownership of their creations. It i designed rather to stimulate activity and progress in the arts fo the intellectual enrichment of the public. Copyright is intended t increase and not to impede the harvest of knowledge. It i intended to motivate the creative activity of authors and inventor in order to benefit the public.
