CB Topic 6 Flashcards

1
Q

It refers to the progress under which consumers go through in deciding what to purchase, including problem recognition, information searching, evaluation of alternatives, making the decision, and post-purchase evaluation.

A

Consumer Decision Making

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2
Q

The five activities included in decision-making processing (Clue: NSECP)

A
  1. Need Recognition
  2. Search for info
  3. Evaluation of alternatives
  4. Choice
  5. Post- choice evaluation
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3
Q

What are the three decision making processes

A
  1. Decision Making and Value
  2. Decision Making and Motivation
  3. Decision Making and Emotion
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4
Q

What are the three perspectives of consumer decision making process?

A
  1. Rational Decision-making perspective
  2. Experiential Decision-making perspective
  3. Behavioral influence Decision-making perspective
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5
Q

This refers to the perception of the negative consequences that are likely to result from a course of action.

A

PERCEIVED RISK

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6
Q

What are the 5 types of Risks

A

Financial
Social
Performance
Physical
Time

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7
Q

What are the 3 categories of decision making?

A
  1. Extended Decision Making
  2. Limited Decision Making
  3. Habitual Decision Making (Brand Loyal/Inertia)
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8
Q

The decision-making process begins with the _________

A

RECOGNITION OF NEED

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9
Q

This is when the consumers actual state doesn’t change, but the desired state changes in some significant way.

A

OPPORTUNITY RECOGNITION

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10
Q

These are the important source of information for consumers

A

REFERENCE GROUP

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11
Q

This is when a consumer seeks a new product because of boredom or motivation to try something new

A

NOVELTY SEEKING

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12
Q

Plays a factor when consumers plan to buy new products on account of anticipating future needs

A

COGNITIVE THOUGHT PROCESS

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13
Q

Parts of Consumer Search Behavior

A
  1. Ongoing Search
  2. Prepurchase Search
  3. Information Overload
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14
Q

Recalling information acquired before one’s present situation or consumer has prior involvement

A

Internal Search

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15
Q

A host of products/brands in particular category

A

Consideration Set

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16
Q

Total collection of all possible solutions to a consumer problem

A

Universal Set

17
Q

Set of alternatives of which a consumer is aware

A

Awareness Set

18
Q

Alternatives set deemed to be unacceptable for further consideration

19
Q

Alternatives set which consumers are indifferent or do not hold strong feelings.

20
Q

Includes gathering info from external sources like friends, family, etc

A

EXTERNAL SEARCH

21
Q

The attributes of a product that consumers consider when reviewing possible solutions to a problem

A

EVALUATIVE CRITERIA

22
Q

Two most used Evaluative Criteria

A

Price and Quality

23
Q

The Internet improves consumer search in the following way

A
  1. lower the cost
  2. can be enjoyable and hedonic value
  3. efficient flow of information
24
Q

Amount of search can be measured in number of ways

A
  1. No. of stores visited
  2. No. of websites visited
  3. No. of personal sources
  4. No. of alternatives considered
  5. No. of advertisements studied
25
Factors that influence information search
1. product experience 2. involvement 3. perceived risk 4. time availability 5. value of search effort 6. attitude toward shopping 7. personal factors 8. situational influencers
26
It refers to the negative emotions that resulted from failed search processes.
SEARCH REGRET