Catering Sales & Marketing & Digital Support

Question 1

Marketing Plan Questions:

Answer 1

• who? => target market
• what? => products and services
• where? => location/ place
• when? => time of launch (Seasonal)
• how? => through what?
• competition: direct or indirect

Question 2

Marketing:

Answer 2

• is the key to successful growth & development of catering businesses
• the process of planning & executing the conception, pricing, promotion & distribution of ideas, goods & services to create exchanges that satisfy individual & organizational objectives.

Question 3

Marketing Activities:

Answer 3

• developing sales plans
• recognizing industry trends
• identifying customer needs
• developing products & prices
• advertising & promotional activities
• measuring success of these combined

Question 4

Marketing cycle:

Answer 4

1) identify customer needs
2) create product or service
3) develop customer interest
4) measure success

Question 5

Planning the web marketing campaign

Answer 5

• online campaigns work
• internet search process:
  1) internet search
  2) website development
  3) references
  4) request for proposal
  5) measure success

Question 6

4 P’s

Answer 6

Price
Product
Place
Promotion

Question 7

Maximizing Catering Revenue:

Answer 7

-Package planning (additional revenue)
- food, beverage, audio visual, decorations, special effects..
- seasonal prices

Question 8

Basics of catering revenue:

Answer 8

• rates
• dates
• space

Question 9

Measuring Customer Satisfaction:

Answer 9

Evaluation: customer comment form

Question 10

Catering Software:

Answer 10

• Accounting system
• Contract
• Function Booking
• Sales & Marketing

Question 11

Marketing Programs:

Answer 11

• programs that track correspondence on individual client accounts, future reminders, & contact histories, thank you letters.

Question 12

Banquet Event order:

Answer 12

includes all the information of the event and is sent to the F&B department

Question 13

Function Sheet:

Answer 13

Includes all the details of the event and is sent to ALL department