Catergories 1 Flashcards
Medium
The medium is one method of providing information using a particular type of technology to produce it
e.g. press, television, film, radio
Form
The form of a media text is the specific type of product within a medium e.g.
•press - newspapers, magazines, comics
•TV - serial, light entertainment
Genre
The genre of a media text is the type of specialism into which the product fits e.g. •Soap Opera - Eastenders, Hollyoaks •Action Movie - Indiana Jones •Science Fiction - Star Wars
Tone
The tone of a media text is the mood or atmosphere
e.g.
•comic
•serious
Style
Surrealism, conventionalism etc
Star
usually a famous celebrity who is used as a marketable commodity and whose name is used to promote a moive in trailers and posters
Auteur
film director with a particular and unique style e.g. Quentin Tarantino
Purpose
Ask yourself: why has this media text been created? •to inform •to educate •to persuade •to entertain •for profit
Catergories
Categories help us to identify media texts more easily. The process is called CATEGORISING.