Categories Of PR

Question 1

Categories of PR

Answer 1

I Can Manage Big Public, Corporate & Strategic Issues in Crisis

Question 2

Internal communication

Answer 2

Within an organisation

Question 3

Corporate PR deals with ______ and ______ the _______ ________ of an _______.

Answer 3

Managing
Maintaining
Public
Image

Question 4

Reputation refers to the overall ______
individuals have in the eyes of others

Answer 4

perception/opinion

Question 5

Managing relationships between an organisation and the media

Answer 5

Media relations

Question 6

______ PR focuses on fostering relationships between ______. It aims to build trust for ______, sales and _______.

Answer 6

B2B
Businesses
Partnership
Collaboration

Question 7

_____ PR involves working with government agencies, policy makers and legislative bodies.

Answer 7

Public Affairs

Question 8

Community relations focuses on

Answer 8

An organisation’s relationship with the local community

Question 9

______ PR involves communicating the organization’s efforts and initiatives related to _______ and ________ ________.

Answer 9

CSR
Social
Environmental
Responsibility

Question 10

______ Relations PR is about maintaining ____ and ________ communication with ________ and the _______ community.

Answer 10

Investor
Open
Transparent
Shareholders
Financial

Question 11

_________ __________ often involves coordinating various ______ functions to create a unified message.

Answer 11

Strategic
Communications
PR

Question 12

________ _________ is proactive in ________ and ________ potential problems or __________ that could affect an organization’s reputation.

Answer 12

Issues
Management
Identifying
Addressing
Controversies

Question 13

_________ __________ PR focuses on ________ ________ and crises that could harm an organization’s ________.

Answer 13

Crisis
Management
Handling
Emergencies
Reputation