Cash Flow Forecasts Flashcards
Use of cash flow forecasts
. Identifying the timing of cash shortages and surpluses
. Supporting applications for finance
. Enhancing the planning process
. Monitoring cash flow
Limitations of cash flow forecasts
. Reliance on estimates
. Influence of external factors
. Resource consumption for forecast preparation
. Narrow focus on cash
Purpose and importance of sales forecasts
. Resource alllocation
. Financial implications
. Planning for growth
. Risk management
Methods of sales forecasting
. Time series analysis
. Market research
. Expert opinion
Key pattern in time series
. Trends
. Seasonal fluctuations
. Cyclical fluctuations
. Random fluctuations
Extrapolation
Factors affecting sales forecasts
. Consumer trends
. Economic variables: economic growth, interest rates, inflation, unemployment, exchange rates
. Actions of competitors: new market entrants, promotional activities, pricing strategies, product launches
Benefits of sales forecasting
. Improved decision-making
. Efficiency
. Financial planning
. Coordination
Difficulties of sales forecasting
. Data reliability
. Volatile consumer preferences
. Uncertain external environment
. Subjectivity
. Time lag
. Over-reliance on past trends