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Singtel > Casetify > Flashcards

Casetify Flashcards

1
Q

Whats our target demographic?

A

18-34 Male / Females
Cutesy
Tech/Functional Core
Gamer/Anime Fan
Minimalistic
Fashion Forward

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2
Q

What to recommend Cutesy?

A

Prioritize designs
-Cartoon, flower, smiley face designs
-with charms or rope/pearl/chain straps
-Impact Ring Stand Cases

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3
Q

What to recommend Tech/Functional Core?

A

Will prioritize functionality
-Blank and quality
-Magsafe compatible (may have other Apple accessories)

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4
Q

What to recommend Gamer/Anime Fans?

A

Will prioritize collabs
-Anime/Hero colabs: One Piece, Spiderman, Evangalion and etc
-Collectibles
-Or evergreen designs with anime style
-recommend Bounce Case because its cool

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5
Q

What to recommend Minimalistic?

A

Prioritize matching their aesthetic
-Simple customizable cases
-Impact, Impact Ring Stand, Mirror and Clear
-May use Magsafe accessories for practicality

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6
Q

What to recommend Fashion Forward

A

Prioritize uniqness
-Mirror Cases
-Can sell multiple to fit their outfits/occasion
-Fashionable straps: Leather chain, Pearl, Heart Straps
-Fashion collabs: Ader Error, BLVCK, etc

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7
Q

What are the top selling Evergreen Prints?

A
  1. Katies Collection - Smiley Flower Print
  2. Fragile Packaging Print
  3. JOGUMAN - Im leaving this planet Print
  4. SSEBONG - I’m Busy (Sleeping) Print
  5. Lucky Cat Print
  6. SSEBONG - I wanna win lottery Print
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8
Q

What are the Best Selling Types/Colours

A

Impact Case - Clear Black
Impact MagSafe Case - Clear Black
Clear Case MagSafe
Mirror MagSafe Case - Silver on Black
Impact Ring Stand MagSafe Case

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9
Q

What are the Best Selling Artists?

A

SSEBONG
Ann Marie Coolick
Joguman
Katie’s Collective
Milk Mocha Bear

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10
Q

What are the Best Selling Straps?

A

Rope - Black (Gold)
2-in-1 Utility Lanyand - Black
Rope - Black
Metal Heart Streap - Glossy Silver
2-in-1 Utility Lanyand - Silver
Leather Strap - Greige

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11
Q

What are the Best Selling Charms?

A

Pearl Phone Charm - Classic Pearl
Gummy Phone Charm - Sweet Gummy Bear
Butterfly Phone Charm - Noir Aura

Pearl Cross-body Charm - Classic Pearl

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12
Q

What is the Grand Welcoming Promotion (GWP)?

A

Get a Free Rainbow Charm with a min. purchase of SGD $140
from Dec 10 to Dec 31 (while stock lasts - 500 pieces)

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13
Q

What can Gold Members redeem on the first week?

A

They can come to the store to show their message/membership e-card to redeem a FREE Tote Bag.

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14
Q

What is the Fast Pass Lane?

A

For first week only
For Gold Members
-when there is a long queue
-for every 2 Non-gold, 1 Gold member can enter

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15
Q

What is the Store Opening Promo?

A

From Dec 10 to Dec 17
Buy 1 get 15% off, Buy 2 get 25% 9ff
(Non applicable to Co-Lab & TBC*)

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16
Q

What are the available models for Blank Cases in store?

A

iPhone 13 Pro & Above - Impact Magsafe & Clear MagSafe
iPhone 13 Pro Max & Above - Ultra Impact Magsafe
iPhone 14 Pro & Above - Mirror Magsafe & Bounce & Camera Lense Protector
iPhone 15 & Above - Ultra Bounce & Ring Stand
Samsung - Only has Impact (for now)

17
Q

How long will we have the Red Packaging?

A

Nov 15 to Feb 18

18
Q

What is the Ultra Bounce Case?

A

-The Strongest Case
-Drop protection up to 10m
-6 Layer protection:
Corner Bumpers
Integrated lens protection
X-Shaped EcoShock Lining
Hardshell backplate
MagSafe Ring
EcoShock
-Made with 65% recycled material
*Only for iPhone 15 Pro and ProMax

19
Q

What is the Impact Case?

A

-Redesigned to be 16% lighter than before
-Drop protection up to 2.5m
-EcoShock Material
-65% Recycled Material

20
Q

What is the Impact Ring Case?

A

-Ring made of metal
-Can be opened and used as a stand
-Stand 10kg of force
-65% Recycled Material

21
Q

What is the Mirror Case?

A

-Mirror made of polycarbonate
-50% Recycled Material

22
Q

What is the Ultra HD Impact Screen Protector?

A

-Anti-reflective coating
-Suitable for high-definition screens, for gamers/watching movies
*In store: 15, 15 Plus, 15 Pro Max

23
Q

What is the Impact Case for?

A

Best for everyday protection
*2.5m drop protection

24
Q

What is the Impact Ring Stand Case for?

A

Protection & Innovation, Snapped into one
*Can be used as phone stand

25
Q

What is the Bounce Case for?

A

Agile Protection for Urban Exploration
*Bounce corner & Bumper

26
Q

What is the Ultra Bounce Case for?

A

Pushing the limits on what extreme protection can be
*10m Drop Protection

27
Q

What is the Clear Case for?

A

Crystal Clear
*Transparent

28
Q

What is the Mirror Case for?

A

Your True Self, Reflected
*Stylish

29
Q

What is the camera lens protector for?

A
  • strong lens protection
  • scratch resistent
  • anti fingerprint
  • protective ring
30
Q

What is the selling point of the rope straps?

A
  • adjustable and detachable length
  • comfortable material
  • can be used on all iphone and Samsung cases
  • sustainable
31
Q

What is the selling point of the 2in1 utility lanyard?

Singtel (4 decks)

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