Case Studies / Context

Question 1

Super 8- porters theory of leadership and business growth

Answer 1

Largest budget hotel chain
- directly responded to identified customer needs, they just wanted decent quality and affordable prices
- embraced franchising model and grew to an international scale

Question 2

Tesla

Answer 2

• unpopularity from the face of a company (Elon musk taking extremist standpoints on controversial topics
• Ansoff marketing development strategy
• Porter cost- leadership approach
• ECONOMIES OF SCALE through use of branches in china
• received financial government support

Question 3

Up and coming businesses

Answer 3

• little moons78% growth in the last 3 years
• Hertz rental car company ‘we try harder’
• Raleigh (utilised nostalgia to drive up bicycle sales)
• pho- which sells traditional Vietnamese food with a particular emphasis on employee satisfaction and enthusiasm for the food

Question 4

Current external changes to businesses

Answer 4

• tax tariffs predicted to increase in China
• Covid 19
  (Work at home increasing- aeron chairs groundbreaking impact has little future)
  -

Question 5

Chipotle case study

Answer 5

• high food quality (all food made fresh to order in front of customers with no freezers or microwaves) which provides competitive advantage
• high staff turnover rate common in the restaurant sector, tackled with internal recruitment and promotions to encourage employee retention
• banned coupons and discounts as marketing tactic + invested in an app
• limited time offers to combat using prices of raw materials

Question 6

Airline industry

Answer 6

• Boeing facing reliability issues
• environmental concerns (goals of lower admissions and greater fuel efficiency)
• porters 5 forces model helps businesses understand their industry’s competitiveness and attractiveness- identifying factors such as
  Threat of new entrants, Bargaining power of buyers, Bargaining power of suppliers, Threat of new substitutes, and Competitive rivalry

Question 7

K-pop and the product life cycle

Answer 7

• research and development - they have found a way to profit through TV style selection process
• introduction- Netflix documentary involving voting and panels of experts to make up the selected winning band Katseye
• growth - development aspect of the Ansoff matrix. Globalising the product