Case Studies Flashcards
Production Companies: Spider Man?
Sony Pictures Animated
-Columbia Pictures and Marvel Studios
Spider man Cross Promotion ?
Crossed with Spider Man making Happy Meal toys
Spider Man: Cross Promotion
Soundtrack was supported by the singles “ Sunflower” by Post Malone and Swae Lee
Spider man
Sony choose Spider man to to lead suite of game reveals during a Playstation launch event.
Spider man Domestic box office numbers
380,000,000
Spider Man International Box office Numbers
300,000,000
Fast & Furious Cross media Convergence
The Sound track, Video game , and Ride
Spider man: Cross Promotion
Pop tart had Spider man cover on on of their pop tart flavors
Spider man Cross Production
Burger King Spider man burger
Minions rise of Gru: Cross Promotion
Minions Cereal (taste like Vanilla Cupcakes
Minions: Domestic Box Office
370 million
Minions: International Box Office
570 million
minion: Synergy
The studio also created a Jurassic Minions video mashup to play before the movie
minion: Synergy
Tiktok hype generated with #Gentleminion gainng over 5 million following.
Little mermaid: World Wide box office
Over 5 million
Little mermaid: cross promotion
With Carol daugther hair care line and skincare with black girl sunscreen
Little meramid Croos promotion
Mcdonalds happy meal and mattel mermaid dolls.
Little mermaid: Cross media promtion
Disney Little mermaid instagram and facebook page used social media to premote movie
Barbie: Box office numbers(world wide)
1.4 billion
Barbie Cross Promtion
Mattel barbie dolls and Mcdonalds hot wheels Happy meal
Barbie: socail Media marketing
Tiktok hype with #THEBARBIEMOVIE and #BARBIE CORE
Super Mario Bros: Box office( World Wide)
1.3 billion
Super mario Bros: Synergy
launch of Ninetendo 3D
