case analysis Flashcards
not done
1
Q
How can you evaluate the quality of decisions
A
quality of the process used to weigh alternatives
the favorability of the outcome
2
Q
Outcomes have many causes
A
decision process + luck = outcome
3
Q
What is the decision process
A
Analysis + implementation
4
Q
What are case studies
A
Case studies are snapshots of a particular business
problem at a particular point in time
5
Q
What are the 5 steps in case analysis
A
- define marketing problem
- situation analysis (controllable factos)
- situation analysis (uncontrollable factors)
- evaluate alternative strategies
- recommendations& conclusion
