Cards from notes Flashcards
Porter’s Three Essential Tests are
attractiveness test
cost-of-entry test
the better-off test
Porter’s Three Essential tests are used for…
to evaluate whether diversification into a new business or market will create value. Can also be used for vertical integration
Four factors for success
Goals that are consistent and long term
Understanding of the competitive environment
Objective appraisal of resources
Effective implementation
Framework of strategy analysis have two components:
- Internal environment
- External environment (mostly industry analysis)
The mission statement describes…
organizational purpose: it addresses “why we exist”
The vision statement desribes…
“What we want to be”
Corporate strategy is…
Industry Attractiveness: Where to compete
the scope of the firm in terms of the industries and markets in which it competes.
choices over:
- geographical
- diversification,
- vertical integration,
- new ventures
- allocation of resources between the different businesses of the firm
Business strategy is…
Competitive advantage: How to compete
how the firm competes within a particular industry or market. If the firm is to succeed within an industry, it must establish a competitive advantage over its rivals. Hence, this area of strategy is also referred to as competitive strategy
Firm strategy can be described in two ways:
Strategy as Positioning / Competing for the present
- Where are we competing?
- How are we competing?
Strategy as Direction / Preparing for the future:
- What do we want to become?
- How will we get there?
The four parts of applying strategy analysis is…
- Setting the strategic agenda (Current strategy and performance)
- Analyzing the situation (Diagnose the performance, why is the performance good/bad?)
- Formulating strategy
- Implementing strategy
Stakeholder value is…
Total value creation
Shareholder value is…
Profit for market efficiency
PESTLE stands for…
Political
Economic
Social
Technological
Legal
Environmental
For industry analysis, this framework can be used to find environmental hinders
PESTLE
The core of the firm’s business environment is formed by its relationships with three sets of players:
- Customers
- Suppliers
- Competitors
Analyzing industry attractiveness can be measured using…
Porter’s Five Forces
Porter’s Five Forces are
- competition from substitutes,
- threat of entry
- competition from established rivals
- the bargaining power of suppliers
- the bargaining power of buyers
Resources are…
Productive assets owned by the firm
- Tangible (Physical assets)
- Intangible (Disney’s brand)
- Human resources
Capabilities are…
What the firm can do by combining resources effectively (e.g., organizational culture, operational expertise).
Competitive advantage is sustained by…
Isolating mechanisms
The isolating mechanisms are:
Preemption: Firms occupy strategic opportunities to limit rivals, such as launching many products, overinvesting in capacity, or building large patent portfolios.
Obscuring superior performance: One way to throw competitors off balance is to mask high performance so rivals fail to see your success until it’s too late.
Deterrence: Firms discourage competitors by signaling credible threats of aggressive responses, making imitation unprofitable
Causal Ambiguity: Rivals struggle to identify the exact reasons behind a firm’s success when it stems from a complex mix of resources and capabilities (e.g., Netflix’s blend of analytics, content design, and global-local integration)
Acquiring Resources and Capabilities: To imitate a competitor’s advantage, a firm must acquire the necessary resources and capabilities, either by buying or building them. Barriers include the transferability and replicability of these resources, which can vary across market contexts.
Cost advantage is achieved by…
Producing at lower cost while maintaining quality.