Cards Flashcards
1.What are two characteristics that describe the Cloud Information Model?
A. A Conceptual Model
B. A Product Sold By Salesforce
C. A Static Model
D. A Canonical Model
A. A Canonical Model
D. A Conceptual Model
2.When setting up the data source object or schema for data ingestion, what are the three data categories to select from?
A. Engagement Data
B. Order Data
C. Event Data
D. Profile Data
E. Other Data
A. Engagement Data
D. Profile Data
E. Other Data
3.From which objects will be deleted when processing a Data Deletion or a Right to Be Forgotten request in Marketing CRM?
A. Individual and all related entities in data model
B. Unified Individual, all related entities in data model and mapped data streams
C. Individual, all related entities in data model and mapped data streams
D. Unified Individual and all related entities in data model
C. Individual, all related entities in data model and mapped data streams
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_deletion_request.htm&type=5
https://www.premiumdumps.com/salesforce/salesforce-customer-data-platform-dumps
4.How many Salesforce orgs can an Administrator connect to Customer Data Platform?
A. 1
B. No hard limit
C. 2
D. 10.
No hard limit
https://help.salesforce.com/s/articleView?id=sf.c360_a_multi_brand_management.htm&type=5
5.Which of the following statements about CDP’s Web and Mobile App connector are True?
A. CDP admins can see the status of Web or Mobile connector app on the app details page
B. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from CDP Setup
C. Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web app connection
D. Mobile and Web SDK schema can be updated to delete an existing field
A. CDP admins can see the status of Web or Mobile connector app on the app details page
C. Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web app connection
6.Which three Object types are available under Data Explorer?
A. Data Source Object
B. Segment Objects
C. Calculated Insights
D. Data Model Object
E. Data Extensions
A. Data Source Object
C. Calculated Insights
D. Data Model Object
7.What is the Salesforce CRM Connector full refresh frequency for data streams?
A. Daily
B. Hourly
C. Weekly
D. One time only.
C. Weekly
8.What can be customized in the Marketing Cloud Customer Data Platform canonical model?
A. Fields
B. Objects
C. Objects, Fields, and Relationships
D. Objects and Fields
C. Objects, Fields, and Relationships
- From which objects will be deleted when processing a Data Deletion or a Right to Be Forgotten request in Marketing CRM?
A. Contact
B. Contact Point Email
C. Custom Customer Email Object
D. Individual
D. Individual
- What are the two refresh modes available for a Cloud Storage data stream? (Select 2)
A. Append
B. Full Refresh
C. Upsert
D. Update
B. Full Refresh
C. Upsert
- What is the cardinality between Individual and Contact Point objects?
A. Many to One
B. Many to Many
C. One to Many
D. One to One
C. One to Many
- How can Marketers stream inventory levels from an Inventory Management System into Customer Data Platform in a fast & scalable near-real-time way?
A. Use Cloud Storage Connector
B. Use Salesforce CRM Connector
C. Use MuleSoft Connector
D. Use Ingestion API
C. Use MuleSoft Connector
D. Use Ingestion API
- What permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?
A. View All object permission enabled in source CRM org
B. Read object permission enabled in source CRM org
C. Modify All object permission enabled in CDP org
D. Create object permission enabled in CDP org
A. View All object permission enabled in source CRM org
- Which of the following are correct connection options for Marketing Cloud and CRM connection to CDP?
A. One CRM Org & One Marketing Cloud Enterprise Account to the same CDP org
B. Multiple CRM Orgs & Multiple Marketing Cloud Enterprise Accounts to same CDP Org
C. Multiple CRM Orgs & One Marketing Cloud
D. Enterprise Accounts to same CDP org
One CRM Org & Multiple Marketing Cloud Enterprise Account to same CDP Org
A. One CRM Org & One Marketing Cloud Enterprise Account to the same CDP org
C. Multiple CRM Orgs & One Marketing Cloud
- Marketing Cloud Customer Data Platform creates a set of automations and automation activities in Marketing Cloud Automation Studio to support data transfer between the two products. By default, under which Business Unit(s) will these automations be created for the Email Data Bundle?
A. All Business Units in the Marketing Cloud Account that was connected to CDP
B. Top level (Enterprise) Business Unit in the Marketing Cloud Account
C. All Business Units in the Marketing Cloud Account
D. All Business Units in the Marketing Cloud Account with Email Activity
B. Top level (Enterprise) Business Unit in the Marketing Cloud Account
- Which two dependencies can prevent a Data Stream from being deleted?
A. A data stream attribute is used in Segmentation
B. A data stream attribute is used in Activation
C. A data stream attribute is mapped to a Data Model object
D. A data stream attribute is used in Calculated Insight
C. A data stream attribute is mapped to a Data Model object
D. A data stream attribute is used in Calculated Insight
- Which configuration can support separate Amazon S3 buckets for data ingestion and activation?
A. Dedicated S3 data sources in activation setup
B. Seperate user credentials for data stream and activation target
C. Seperate user credentials for data stream and activation
D. Dedicated S3 data sources in CDP setup
C. Seperate user credentials for data stream and activation
- What is the first step to setup and configure a Marketing Cloud Customer Data Platform instance?
A. Enable Salesforce CDP Admin permission set to the relevant Salesforce CRM user
B. Connect to the Marketing Cloud Account CDP is provisioned in
C. Complete the Salesforce CDP provisioning process
D. Connect to the Salesforce CRM org CDP is provisioned in
D. Connect to the Salesforce CRM org CDP is provisioned in
- A user needs permissions to access Marketing Cloud Customer Data Platform (CDP) to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources? Which permission set should an administrator assign?
A. Salesforce CDP Admin
B. Salesforce CDP Marketing Specialist
C. Salesforce CDP Data Aware Specialist
D. Salesforce CDP Marketing Manager
B. Salesforce CDP Marketing Specialist
- Which activation targets are automatically created when the admin connects that application to CDP? Select Two
A. Marketing Cloud Engagement
B. B2C Commerce
C. Personalization powered by Interaction Studio
D .Amazon S3
B. B2C Commerce
C. Personalization powered by Interaction Studio
- Which two steps are required when configuring a Marketing Cloud activation?
A. Add Additional Attributes
B. Select an Activation Target
C. Select Contact Points
D. Select Activation Membership
A. Add Additional Attributes
B. Select an Activation Target
- What type of Calculated Insights can be added as additional attributes in an activation?
A. Filters
B. Metrics
C. Metrics & Dimensions
D. Dimensions
D. Dimensions
- Which Activation Membership is recommended when utilizing multiple data sources in CDP?
A. Unified Individual
B. Unified Contact Point
C. Individual
D. Contact Point
A. Unified Individual
- Which authentication type is supported for Cloud File Storage activation target?
A. Using private key certificate
B. Using JWT token
C. Using encrypted username and password
D. Using access and secret keys
D. Using access and secret keys
- Which of the following actions can be applied to a previously created segment?
A. Copy
B. Export
C. Reactivate
D. Deactivate
E. Delete
A. Copy
D. Deactivate
E. Delete
- What two file types are created when activating a segment to Amazon S3?
A. .json
B. .csv
C. .txt
D. .Zip
A. .json
B. .csv
- What can cause a publish schedule in a segment to be skipped?
A. Segment has 0 records.
B. Segment criteria is not correct
C. Too many scheduled at the same time
D. Activation schedule is paused
C. Too many scheduled at the same time
28.What data model object category can a marketer create segments on?
A. Unified Individual only
B. Profile
C. Other
D. Engagement
B. Profile
- Which CDP feature helps marketers calculate attributes like Customer Lifetime Value and Customer Satisfaction Score?
A. Calculated Insights
B. Formula Field insights
C. Einstein Insights
D. Streaming Insights
A. Calculated Insights
- What should an administrator do to pause a segment activation but plan to use that segment again?
A. Delete the segment
B. Skip the Activation
C. Stop the Publish Schedule
D. Disable the segment
C. Stop the Publish Schedule
- What are the three benefits of Calculated Insights over Segmentation Operators?
A. Calculated Insights results can be refreshed near real time.
B. Calculated Insights can query engagement data greater than 2 years.
C. Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage
D. Calculated Insights are better suited for complex queries over multiple objects.
E. Calculated Insights are better suited for single row based operation.
A. Calculated Insights results can be refreshed near real time.
C. Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage
D. Calculated Insights are better suited for complex queries over multiple objects.
- Identify the steps that need to happen for a Calculated Insight to appear in the Segmentation Canvas
(Select 3)
A. The primary key of the segmented table must be a measure in the Calculated Insight
B. The Segment On entity must be of type engagement
C. The Segment On entity must be of type profile
D. The primary key of the segmented table must be a dimension in the Calculated Insight
E. The table that you segment should have been added to the CI query as a JOIN
C. The Segment On entity must be of type profile
D. The primary key of the segmented table must be a dimension in the Calculated Insight
E. The table that you segment should have been added to the CI query as a JOIN
- How many attributes can a Data Specialist enable value suggestion on?
A. 300
B. 100
C. 500
D. All Attributes
C. 500
- How long does it take for suggested values to be visible after being enabled?
A. Up to 1 week
B. Instantly
C. Up to 24 hours
D. Up to 48 hours
C. Up to 24 hours
- What is the result of a segmentation criteria filtering on City | Is Equal To | ‘San José?
A. Cities containing San José, San Jose only
B. Cities containing San José, san jose only
C. Cities containing San José, San Jose, san josé, san jose
D. Cities containing San Jose, san jose only
C. Cities containing San José, San Jose, san josé, san jose