Capstone Exam 1 Flashcards
paradigm
a way a group of communication scholars do research, a way of knowing
what are the 4 paradigms
- qualatitive
- quanatitive
- critical/rhetoric
- conversational analysis
quantitiative paradigm
- Numbers, stats
- Done by surveys
- objective
independent variable
can be changed/manipulated, the “cause”
dependent variable
the “effect” or outcome
qualitative paradigm
- Interviews, case studies, observations, socially constructed, ethnography
ontology
What is the nature of the situation
epistemology
How can persons be understood or explained
positionality
what is the status of the researcher in relation to the person being studied
reflexivity
the influence the researcher has on the person being studied. what role the researcher plays in the process of observation
Critical/Rhetoric Paradigm
- power and opressions of groups
- God + Devil terms, critical race theory, feminism
Doxa
Common belief or opinion
Episteme
True knowledge
Endoxa
Informed/reputable belief or opinion
conversational analysis
Naturally occuring convos
theory
- in paradigms we provide explainations of phenomena by a theory
- addresses and uses variables to explain a phenomenon
hypothesis
a prediction of the outcome
syllogism
- the base of meaning
- basis of argument
- major, minor, conclusion
thick description
allows readers to place themself in the setting
a part of ethnography
gender
is biologically, socially, and physiologically constructed
Preoccupied attachment style
negative self
postive others
Avoident attachment style
negative self and others
secure attachment style
Positive self and others
dismissive attachment style
postive self
negative others
affection exchange theory
we biologically need affection
T or F the qualitative paradigm is subjective
True
Sally likes to observe naturally occurring conversations in life what paradigm would she be using?
conversational analysis
Steve wants to look at laws and the hierarchies, Steve would be using which paradigm?
critical/rhetoric
Cathay is doing research and she decides to interview police on the sites what type of research paradigm would cathay by using?
qualitative
Is all qualitative research ethnography?
no, ethnography is a type to study culture
How is quanitative research done?
surveys
