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SPAN 325 > Capítulo 10 - Marketing II > Flashcards

Capítulo 10 - Marketing II Flashcards

1
Q

Abastecimiento

A

Sourcing

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2
Q

Agente

A

Agent

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3
Q

Agente de subasta

A

Auction agent

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4
Q

A granel

A

In large quantity or volume, bulk

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5
Q

Almacén

A

Store

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6
Q

Almacén de artículos de calidad

A

Specialty shop

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7
Q

Almacén general

A

General store

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8
Q

Al por mayor

A

Wholesale

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9
Q

Armado de pedidos

A

Order assembly, order assembler

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10
Q

Autopista

A

Roll road, tollway; highway

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11
Q

Autopista de peaje

A

Toll road, tollway

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12
Q

Autopista de cuota

A

Toll road, tollway

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13
Q

Barcaza

A

Barge

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14
Q

Bodega

A

Warehouse; wine cellar

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15
Q

Bomba

A

Pump (e.g. for pumping oil through a pipeline)

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16
Q

Buque

A

Ship

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17
Q

Cabotaje

A

Coastal traffic, cabotage

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18
Q

Cadena de suministros

A

Supply-chaining

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19
Q

Canal de distribución

A

Distribution channel

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20
Q

Carga

A

Packing; cargo

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21
Q

Centro comercial

A

Shopping center, mall

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22
Q

Chalana

A

Barge, lighter

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23
Q

Comerciante

A

Merchant

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24
Q

Comerciante al por mayor

A

Merchant wholesaler

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25
Q

Comisionista

A

Commission merchant or agent

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26
Q

Concesión

A

Franchise

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27
Q

Concesionario

A

Dealer (e.g. car dealer)

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28
Q

Conocimiento de embarque

A

Bill of lading (receipt)

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29
Q

Contenedor

A

Container (large metal container)

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30
Q

Control de riesgo

A

Risk management

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31
Q

Costo

A

Cost

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32
Q

Costo fijo

A

Fixed cost

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33
Q

Costo variable

A

Variable cost

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34
Q

De gran volumen

A

Bulky, bulk

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35
Q

Descarga

A

Unloading

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36
Q

Descuento

A

Discount

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37
Q

Descuento por promoción

A

Promotion allowance

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38
Q

Descuento por pronto pago

A

Discount for quick payment

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39
Q

Descuento por la compra en efectivo

A

Discount for cash payment

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40
Q

Descuento por cantidad

A

Volume discount

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41
Q

Detallista

A

Retailer

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42
Q

Detallista sin almacén

A

Non-store retailer

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43
Q

Distribuidor automático

A

Vending machine

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44
Q

Emanación

A

Emanation, source, point of origin

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45
Q

Emanación natural

A

Natural source or point of origin (eg oil, natural gas)

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46
Q

Embalaje

A

Packaging, wrapping

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47
Q

Embarcación

A

Vessel, craft, boat

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48
Q

Entrega

A

Delivery

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49
Q

Estante

A

Shelf

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50
Q

Estantería

A

Shelving furniture (for storage)

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51
Q

Estructuración de precios

A

Pricing, setting of prices

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52
Q

Falta de cumplimiento

A

Failure to comply, noncompliance

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53
Q

Ferretero

A

Hardware dealer

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54
Q

Fletador/a

A

Shipper (deliverer)

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55
Q

Fletador/a aéreo/a

A

Air shipper

56
Q

Fletador/a fluvial

A

Inland water shipper (river-related)

57
Q

Fletador/a marítimo/a

A

Ocean/sea-going shipper

58
Q

Fletamento

A

Contract for chartering or rental of means of transportation; transportation/carriage

59
Q

Fletante

A

Charterer, owner of a means of transport

60
Q

Flete

A

Freight (cargo, price or means of shipment)

61
Q

Franquicia

A

Franchise

62
Q

Gabarra

A

Barge

63
Q

Gama

A

Range

64
Q

Gasoducto

A

Gas line

65
Q

Gran almacén

A

Department store

66
Q

Intermediario

A

Intermediary, middleman

67
Q

Lanchón

A

Barge

68
Q

Logística

A

Logistics

69
Q

Máquina expendedora

A

Vending machine

70
Q

Margen de beneficio

A

Profit margin

71
Q

Mayorista

A

Wholesaler

72
Q

Mayorista de estanterías

A

Rack jobber

73
Q

Mayorista sin almacén

A

Truck wholesaler

74
Q

Menudeo

A

Retail

75
Q

Mercadería

A

Product

76
Q

Mercado

A

Market

77
Q

Mercado de descuentos

A

Discount store

78
Q

Mercancías de gran volumen

A

Bulk material

79
Q

Ministro de Relaciones Exteriores

A

Secretary of State (in Chile and some other Latin American nations)

80
Q

Minorista

A

Retailer

81
Q

Mostrador

A

Counter

82
Q

Naviero/a

A

Ship owner

83
Q

Oleoducto

A

Pipeline

84
Q

Palé

A

Pallet

85
Q

Personalización en masa

A

Mass personalization

86
Q

Piratería

A

Piracy

87
Q

Porte

A

Price (freight, carriage price)

88
Q

Precio

A

Price

89
Q

Precio de catálogo

A

List price

90
Q

Precio de mercado

A

Market price

91
Q

Prima

A

Premium

92
Q

Proveedor directo

A

Drop shipper, desk jobber

93
Q

Rebaja

A

Rebate, discount

94
Q

Rebaja al comprador

A

Customer rebate

95
Q

Rebaja a revendedor

A

Trade discount

96
Q

Regateo

A

Haggling, bargaining

97
Q

Rastrear

A

To trace or track (a shipment)

98
Q

Rastreo

A

Tracking (process)

99
Q

Rastreo en línea

A

Online tracking

100
Q

Rastro

A

Track, sign

101
Q

Remolcador

A

Tug, tugboat, towboat; tow truck

102
Q

Remolcar

A

To tug, tow

103
Q

Revendedor/a

A

Retailer

104
Q

Riesgo

A

Risk

105
Q

Sala cuna

A

Nursery

106
Q

Seguir el rastro

A

To track a shipment

107
Q

Seguro

A

Insurance

108
Q

Seguro contra incendios

A

Fire insurance

109
Q

Seguro contra terceros

A

Liability insurance

110
Q

Seguro contra todo riesgo

A

Comprehensive insurance

111
Q

Seguro de automóviles

A

Car insurance

112
Q

Seguro de falta de cumplimiento

A

Non-compliance (surety)

113
Q

Seguro de responsabilidad civil

A

Liability insurance

114
Q

Selección y embalaje

A

Pick and pack (a storage service)

115
Q

Siniestro

A

Damage

116
Q

Subasta

A

Auction

117
Q

Surtido

A

Assortment, selection

118
Q

Tarifa por menos de un vagón completo

A

Rate for less than carload on train

119
Q

Tasa de rendimiento

A

Rate of return (on investment)

120
Q

Tecnología de flujo de pedidos

A

Package flow technology

121
Q

Transbordador

A

Ferry

122
Q

Transporte

A

Transportation

123
Q

Transportista

A

Carrier, means of transportation and delivery

124
Q

Transportista por contrato

A

Contract carrier

125
Q

Transportista privado

A

Private carrier

126
Q

Transportista público

A

Common carrier

127
Q

Trayecto

A

Haul or run (delivery of goods)

128
Q

Trayecto corto

A

Short haul

129
Q

Trayecto largo

A

Long haul

130
Q

Tubería

A

Pipe, piping

131
Q

Venta

A

Sale

132
Q

Venta a domicilio (domiciliaria)

A

Door-to-door sales

133
Q

Venta al por mayor

A

Wholesaling

134
Q

Venta al por menor (al detalle)

A

Retailing

135
Q

Venta por correo

A

Mail-order sales

SPAN 325 (3 decks)

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