Canadian Whisky History Flashcards
1
Q
Sam Bronfman & Seagram’s
A
-In 1878 Seagram’s merged with Montreal Distillers Corporation owned by Sam Bronfman
-When American prohibition started, Bronfman opened “Boozeoriums” on the international border
-Also became the Canadian Agent for Scotland’s DCL - bootleggers?
-in 1930s intiated research into yeast and science behind whisky
-At it’s peak, firm owned 39 distilleries and by 1965 was turning over $1Billion Canadian a year
