Can I have flash cards for N5 Business management of marketing topic
What is the definition of marketing?
Marketing is the process of promoting, selling, and distributing a product or service.
True or False: The four P’s of marketing are Product, Price, Place, and Promotion.
True
Fill in the blank: The __________ is the group of consumers targeted by a marketing campaign.
Target market
True or False: A disadvantage of a personal interview is it can be expensive to carry out.
True
Describe desk research.
Gathering research that already exists.
Multiple Choice: Which of the following is NOT one of the four P’s of marketing? A) Product B) Price C) Promotion D) Process
D) Process
What is market segmentation?
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
True or False: A brand is a name, term, design, or symbol that identifies one seller’s goods from those of others.
True
What is the purpose of market research?
The purpose of market research is to gather information about consumers’ needs and preferences.
Fill in the blank: __________
research is information that is obtained first hand.
Field
What is a unique selling proposition (USP)?
A unique selling proposition is a factor that differentiates a product from its competitors, such as the highest quality, lowest cost, or unique features.
Multiple Choice: Which of the following is a type of primary research? A) Surveys B) Reports C) Books D) Articles
A) Surveys
What is digital marketing?
Digital marketing is the use of the internet, mobile devices, social media, and other digital technologies to promote products and services.
True or False: The purpose of advertising is to inform, persuade, and remind customers about products or services.
True
What is the difference between B2B and B2C marketing?
B2B marketing refers to business-to-business transactions, while B2C marketing refers to business-to-consumer transactions.
Fill in the blank: __________allows businesses to reach customers worldwide attracting more customers.
E-commerce
What is the role of social media in marketing?
Social media serves as a platform for businesses to engage with customers, promote products, and build brand awareness.
Multiple Choice: Which of the following is a benefit of email marketing? A) High cost B) Instant communication C) Limited reach D) No measurable results
B) Instant communication
Idea generation, product development and market testing are carried out out during which process?
Product development
True or False: Customer feedback is unimportant in the marketing process.
False
Fill in the blank: __________include discounts, buy one get one free or limited time promotions.
Special offers
What is influencer marketing?
Influencer marketing is a form of marketing that focuses on using key leaders to drive the brand’s message to a larger market.
True or false: Low pricing is a strategy that involves trying to attract price conscious customers.
True
True or false: High footfall is an important aspect when looking to locate your business in a specific area.
True
What does ROI stand for in marketing?
Return on Investment
True or False: Branding is only about a logo.
False
