Campaigning and Media Flashcards
Proffesional politcal consultants
Managers of a presidential campaign
JOBS- specialization in one part of the process: opposing research, poll running, and advertisement
Print Media
News papers and magazines
Electronic media
TV and radio. Internet
Personal ad attacks
Advertisement that attacks the CHARACTER of the opponent
Issue Ads
Ads that attack an opponents position on an issue
Negative politcal advertising
any politcal ad that discredits the opponets character and more. Uses= scare tactics, generalization, more.
Most loyal democrats?
African Americans
Most loyal republicans?
evangelicals
Someone already in office
Incumbent
Someone who calls out the government on misaction
Whistleblower