Campaigning and Media Flashcards

1
Q

Proffesional politcal consultants

A

Managers of a presidential campaign

JOBS- specialization in one part of the process: opposing research, poll running, and advertisement

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2
Q

Print Media

A

News papers and magazines

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3
Q

Electronic media

A

TV and radio. Internet

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4
Q

Personal ad attacks

A

Advertisement that attacks the CHARACTER of the opponent

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5
Q

Issue Ads

A

Ads that attack an opponents position on an issue

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6
Q

Negative politcal advertising

A

any politcal ad that discredits the opponets character and more. Uses= scare tactics, generalization, more.

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7
Q

Most loyal democrats?

A

African Americans

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8
Q

Most loyal republicans?

A

evangelicals

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9
Q

Someone already in office

A

Incumbent

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10
Q

Someone who calls out the government on misaction

A

Whistleblower

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