Campaigning Flashcards

0
Q

Glittering Generalities

A

Vague description of what a politician will do but not how they will get it done

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1
Q

Emotional Appeal

A

Appealing to the emotions of your audience

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2
Q

Testimonials

A

Famous people or figures who appear trustworthy speak to the audience

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3
Q

Propaganda

A

Messages aimed at influencing opinions and/or the behavior of people when voting

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4
Q

Bandwagon

A

The appeal is that everyone else is doing it, so you should too

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5
Q

Scientific Approach

A

Test, statistics, survey and scientific jargon are used to convince the audience

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6
Q

Snob Appeal

A

Giving the impression that people of wealth and prestige are on board.

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7
Q

Card Stacking

A

Only presenting one side of the issue

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8
Q

Transfer

A

The politician groups thing that the audience likes and things they would accept

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9
Q

Name-Calling

A

The politician will blame problems on a particular group, person, or idea.
Associate a person with a negative symbol

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10
Q

Euphemisms

A

The politician may make an unpleasant reality more acceptable

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11
Q

Precinct

A

A district of a city or town used for administrative purposes

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12
Q

AARP

A

Works to defend and protect the rights of the elderly

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13
Q

NAACP

A

Works to defend the rights of minorities

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14
Q

PAC’s

A

Raise money for politicians

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15
Q

Plain-Folks

A

Appeal to your sense of home and family.

The politician’s ideas are “of the people”

16
Q

Special Interest Groups

A

Raise support for candidates

17
Q

Run Off Elections

A

When no one candidate wins the majority because of a tie.

18
Q

Lobbyists

A

Go to congress and meet with politicians to offer them support in exchange for the politician’s help in law making

19
Q

Primary Election

A

An election where delegates are chosen

20
Q

Ballot

A

Document listing the candidates in an election

21
Q

General Election

A

A national or state election

22
Q

Recall Election

A

When people vote to remove someone from office

23
Q

District

A

Regions marked off for administrative purposes