Campaign Stages Flashcards

1
Q

Welcome

A
  • This email will send within seconds of a user sign up on your website or mobile app.
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2
Q

New to Your Brand

A
  • This email will send 1-2 days after a user signs up, depending on their predicted best engagement window.
  • This email will NOT send if a user has made a purchase.
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3
Q

New + High Intent

A
  • This email will send 4-5 days after a user signs up, depending on their predicted best engagement window.
  • This email will NOT send if a user has made a purchase
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4
Q

New + Low Intent

A
  • This email will send 4-5 days after a user signs up, depending on their predicted best engagement window.
  • This email will NOT send if a user has made a purchase
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5
Q

Cart Abandon

A
  • This email will trigger within a day after a user has added a product to their cart, based on the user’s best time of day prediction. The fastest a user may get a cart abandon email is 3 hours.
  • You can toggle this stage to send ASAP (usually within 30-90 mins, for every user) in your Cortex settings.
  • This stage will continue to try sending over a 2 week window, based on each user’s predicted best frequency.
  • This email will NOT send if a user purchases from their cart, or if Cortex decides a different stage may convert better.
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6
Q

Browse Abandon

A
  • This email will trigger within 24-48 hours after a user has viewed a product, based on the user’s best time of day prediction. The fastest a user may get a browse abandon email is 24 hours.
  • This stage will continue to try sending over a 2 week window, based on each user’s predicted best frequency.
  • This email will NOT send if a user makes a purchase, or if Cortex decides a different stage may convert better.
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7
Q

Search Abandon

A
  • This email will trigger within 24-48 hours after a user has searched for something, based on the user’s best time of day prediction. The fastest a user may get a search abandon email is 24 hours.
  • This stage will continue to try sending over a 2 week window, based on each user’s predicted best frequency.
  • This email will NOT send if a user makes a purchase, or if Cortex decides a different stage may convert better.
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8
Q

Follow Up

A
  • This email will trigger 3 days after a user has made a purchase, at the user’s predicted best time of day.
  • You can toggle the number of days this email will send after a purchase under your Cortex settings.
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9
Q

Price Drop

A
  • This email will trigger within 24 hours after a product has dropped in price, at the user’s predicted best time of day.
  • This email will NOT send to any users who do not have strong interest in the price dropped product, or if Cortex decides a different stage may convert better.
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10
Q

New Arrivals

A
  • This email will trigger within 24 hours after a new product has been introduced, at the user’s predicted best time of day.
  • This email will NOT send to any users who do not have strong interest in the new product, or if Cortex decides a different stage may convert better.
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11
Q

Item Back in Stock

A
  • This email will trigger within 24 hours after a product’s inventory count increases from 0 to 1+, at the user’s predicted best time of day.
  • This email will NOT send to any users who do not have strong interest in the “back in stock” product, or if Cortex decides a different stage may convert better.
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12
Q

Buy Again

A
  • This email will trigger within 1-3 days of a product’s “replenishment” window. For instance, if Cortex predicts a pint of ice cream will be finished in 2 weeks, the email may send in 9-12 days.
  • This email will NOT send to any users who buy that product again during the replenishment window, or if Cortex decides a different stage may convert better.
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13
Q

Ready to Buy

A
  • This email will send to users persistently at their best predicted interval. For example, if we predict the best frequency to reach a user is 5 days, they may get this stage every 5 days
  • This email will NOT send to any users who are not predicted to be Ready to Buy, or if Cortex decides a different stage may convert better.
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14
Q

Birthday

A
  • Sends once a year to each user on their birthday, at their predicted best time of day.
  • This email will NOT send to any users who do not have a birthday in your system, or if Cortex decides a different stage may convert better.
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15
Q

Anniversary

A
  • Sends once a year to each user on the anniversary of their join date, at their predicted best time of day.
  • This email will NOT send to any users who do not have a join date in your system (very rare), or if Cortex decides a different stage may convert better.
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16
Q

At Risk of Leaving

A
  • This email will trigger within a day after Cortex has determined a user is slipping away from your business, at their predicted best time of day.
  • This stage will continue to try sending over a 2 week window, based on each user’s predicted best frequency.
  • This email will NOT send if a user’s engagement moves them away from At Risk, or if Cortex decides a different stage may convert better.
17
Q

Churned From Your Business

A
  • This email will trigger within a day after Cortex has determined a user has given up on your business, at their predicted best time of day.
  • This stage will continue to try sending over a 2 week window, based on each user’s predicted best frequency.
  • This email will NOT send if a user’s engagement moves them away from a Churned state, or if Cortex decides a different stage may convert better.
18
Q

Needs Nurturing

A
  • This email will send to users persistently at their best predicted interval. For example, if we predict the best frequency to reach a user is 5 days, they may get this stage every 5 days.
  • This email will NOT send to any users that Cortex decides may convert better with a different stage.
19
Q

Smart Blast

A
  • This stage will send at the user’s best time of day, on the day(s) that you decide to schedule the email. Each user can only receive any individual blast once.
  • This email will NOT send to any users that qualify for another Cortex stage on that given day.
20
Q

Promo Blast

A
  • This stage will begin sending to all users at the scheduled time. Each user can only receive any individual blast once.