Campaign

Question 1

An active and organized course of action to achieve a particular goal. ​

Answer 1

Campaigning

Question 2

12 Basic common guidelines for Campaigning

Answer 2

• Do we need to campaign?
• Motivation not Education
• Analyze the Forces
• Keep it Simple (K.I.S.)
• Follow an easy-to-understand sequence of events
• Start from where your audience is
• Construct a critical path
• Campaign against the unacceptable
• Make real things happen
• Say what you mean
• Find the conflict in events
• Communicate in Pictures