Camilo's Flashcards Final

1
Q

Why applying to YCombinator after 5 years

A

Since we’re evolving our vision to pretty much a new company and will rebrand soon, we figured we apply and you would see us as an early-stage company, but with the advantage that we have several years of customer learnings, a large customer base and millions of dollars in sales for it to be an attractive investment opportunity for YC.

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2
Q

What problem are you solving?

A

Vendor discoverability, ordering and streamlined procurement.

  • Vendor discoverability: the supply is very descentralized and hard to know which vendors are reliable
  • Ordering/B2B payments: most vendors that Companies are using are SMEs, which have very inneficient processes and little/to no tech
  • Centralization for efficiency and consistency: with companies having to use so many different vendors it becomes so difficult to get consistent service and also it is very inneficient for finance to process so many different invoices, where they could instead do one with CaterSpot.
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3
Q

Introduction of ourselves

A

Hi I’m Camilo from Colombia, I’m CaterSpot’s CEO and I oversee sales, partnerships and HR.

Hi I’m Amanda from Canada, I’m the COO. I oversee Product, Marketing and Finance.

We’ve known each other for 10 years and have built 2 tech startups together, and we were also part of the management team for foodpanda, a b2c food delivery platform by Rocket Internet in Latam.

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4
Q

What’s an impressive thing you have done?

A

In our first year we made a lot of mistakes and the business almost ran out of money. We had the last $1k in the bank, had just retrenched into life support, but never gave up, we focused relentlessly on adding value to the customer profitably and managed to turn the company around within 6 months.

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5
Q

Tell us something surprising that you have done?

A

let go of an experienced and valuable COO, because he was too emotional and became toxic for our company culture

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6
Q

Tell us something surprising that has happened.

A

We were always concerned with the b2c food delivery giants that would come and compete with us, and yes for years they have had their own B2B vertical, but they have no idea how to get market share. Corporates still prefer to use us.

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7
Q

Tell us about a tough problem you solved?

A

On-time order delivery. In our first 6 months of operation, we were delivering only 60% on-time, we knew that consistent on-time delivery was critical for corporate clients, we put a lot of effort to solve this and on-time delivery has been 93% consistently for the last 4 years.

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8
Q

What’s the biggest mistake you have made?

A

Spent too much money on marketing on year 1, before we had any product market fit. We thought we could force it and it almost killed us.

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9
Q

What’s the worst thing that has happened?

A
  • running out of money (ended up being the best thing)

- 2 failed acqusition deals

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10
Q

What’s the funniest thing that has happened to you?

A
  • renting a 1-person office and fitting a10 people team there
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11
Q

What obstacles you will face and how you will overcome them?

What problems/hurdles are you anticipating?

A

The biggest obstacle for our business is covid - offices being closed, uncertainty over future of workplace. We will follow this progress closely and just like we’ve done, we’ve been adjusting our offering and platform to adjust to the new normal

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12
Q

Why will you suceed?

A
  • we understand and care about the customer
  • huge market, first mover advantage
  • sustainable business model that makes money
  • team with 5 years of learnings and expertise in the space
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13
Q

Why did you pick this idea to work on?

Why did you choose this idea?

A

For the past 5 years we focused on our B2B food marketplace, but we always noticed that our customers were spending on other areas to get things done for their teams. The b2b super app vision is just a natural evolution of our business to further retain and capture the wallet of the customer.

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14
Q

Why are you uniquely qualified to work on this?

A

we’ve spent 5 years working on the problem and speaking to so many customers, we have so many learnings and expertise now

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15
Q

Why do you want to dedicate your life to working on this?

A
  • problem and product excites us
  • there’s so much to do / solve / make (for our customers, our vendors, new areas to develop)
  • needed globally and doesn’t exist yet
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16
Q

Why did your team get together?

A

Amanda and I met 10 years ago in Argentina, when we were both doing our inteernships. Then we worked together and foodpanda, a 2bc food delivery company in Latam and then moved to Asia to launch a C2C mobile marketplace. We can probably read our minds by now, but yes, we decided to stick together to launch CaterSpot because we complement each other skills very well.

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17
Q

How did your team meet?

A

We met 10 years ago and became friends while we were both doing internships in Argentina

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18
Q

Who is “the boss”?

A
  • Camilo is CEO and does b2b sales, vendor partnerships, fundraising, shareholder mgmt.
  • Amanda is COO and does operations, product, marketing, finance
  • we do strategy and decision making together.
  • How? we find that we come to agreement after “spirited” discussion. the right answer usually comes with one of us being able to convince/persuade the other or compromising between our ideas.
19
Q

Who in your team does what?

A
  • Camilo is CEO and does b2b sales, vendor partnerships, fundraising, shareholder mgmt.
  • Amanda is COO and does operations, product, marketing, finance
20
Q

How do we know your team will stick together?

A

We’ve work together for 8 years and have chosen to stick together through many companies and with caterspot we’ve gone through very rough experiences, including a global pandemic and our dreams and ambitions are still the same as day one.

21
Q

Why are you the best team to build this?

A
  • 5 years of learnings about what our customers need
  • we never give up, we’re strong founders: we’ve been through the tough times through many years and we make it through
  • we feel we care the most about serving this customer segment
22
Q

What domain expertise do you have

A
  • startup experience
  • food delivery
  • marketplaces
  • b2b sales
  • partnerships
  • product development
23
Q

What systems have you hacked?

A

The way we launched CaterSpot was a big hack.

Within 3 months we:

  • onboarded a team of 7 to work for free until we raised money
  • onboarded 150 vendors in SG/HK with a deck with embellished traction so they would actually get on
  • built the MVP with our CTO and an development agency on credit
  • and we closed our $800k round.
24
Q

What else have you created together?

A

Duriana - we launched duriana, a c2c mobile marketplace in Malaysia and Philippines
Foodpanda - We were first team in Latam for Foodpanda, b2c food delivery

25
Q

Why did duriana fail?

A
  • grew supply side of market too fast
  • relied too much on paid marketing
  • strong competitor (carousell) who had better product and strategy
26
Q

Why did we leave duriana?

A
  • we were hired by the venture builder to launch Duriana, we were not the owners
  • we wanted to do our own
27
Q

Why isn’t someone already doing this?

A
  • b2b e-commeroce wave hasn’t hit yet and we’re excited to get there first
  • we think no one else really cares about serving our type of customer or don’t realize they have large budgets to their disposal
28
Q

What keeps you up at night?

A
  • someone eats our lunch, beat us to market
  • big b2c player launches a competing service
  • covid and the future of workplace
29
Q

Six months from now, what’s going to be your biggest problem?

A

If covid is still strong with lockdowns, this could be a major problem for us

30
Q

Are you open to changing your idea?

A

we’re constantly evolving and iterating our idea, we’ve just arrived to this exciting vision so for now we wouldn’t be as open to change

31
Q

Have you considered [some twist on your idea]?

A

… “hmm no we haven’t, but that’s definitely interesting and something we’ll check”

32
Q

10 years into the future, why would you fail?

A
  • we didnt figure out the right tactics to retain or capture company’s spend
  • we got beat to market because we didn’t/couldn’t raise money needed to expand at the right time
33
Q

what are some things that you don’t know

A
  • when covid recovery will come, vaccine etc

- how companies will respond after covid relating to changes in their workplace

34
Q

We don’t fund you what would you do?

A

we have enough cash to last for 18 months, so we’ll continue to build ourselves and prove the new model over next 6 months and try to raise again for expansion

35
Q

In what ways are you resourceful

A

we always figure it out 1) the way we launched caterspot, built a team without paying salary for months 2) the way we survived the peak of the pandemic with our revenues down 90% and we now still have 15 months of life

36
Q

Someone just showed us an idea like this right before you guys. I don’t like it. What else do you have?

A

We’re convinced of this idea and we will do it no matter what the outcome is today

37
Q

Will you reincorporate as US company?

A

We will reincorporate our holding company in Singapore

38
Q

Why so small after 5 years?

A

1) spent too much in year 1 on marketing
2) didnt want to make that mistake again and waited too long to rehire marketing team
3) trouble fundraising as investors said our rmarket was too small
4) didnt master retention

39
Q

Why you white people have an advantage over local Asians building this?

A

we’re not new, we’ve worked in asia for 8 years in 4 countries. Besides, we’re not looking at only Asia, but we plan to build a global company.

40
Q

Which geographies are you looking at?

A

APAC, Global

This doesn’t exist yet and we plan to target “business cities” globally, starting in APAC

41
Q

What are you going to do next?

A
  • onboard vendors for new verticals
  • we will launch the B2B super app in Jan
  • start marketing, mainly SEO, outbound and retargeting
42
Q

Who will be your next hire?

A
  • 2 marketing hires
43
Q

Use of proceeds

A
  • 2 marketing hires (2 hires - one for performance and one for outbound)
  • marketing budget
44
Q

Why should we invest

A
  • huge market opportunity
  • clearly defined customer behaviour, pains and expectations - we have a clear product roadmap to serve them
  • proven team that has 5 years learnings, deep expertise and with the ambition to build billion dollar business
  • strong base of corporate customers to upsell to