cadena de suministro Flashcards
OSCM
Operations and supply chain management OSCM is defines as the management of the systems that create and deliver the firm’s primary products and services
operations
Refers to manufacturing and service processes used to transform the resources employed by a firm into products desired by customers
Supply chain
Refers to processes that move information and material to and from manufacturing and service process of the firm
Categorization of supply chain process:
Planning, sourcing, making, delivering, returning
Planning
Developing a set of metrics to monitor the supply chain so that is efficient
Sourcing
Selection of suppliers that will deliver the good and services needed to create the firm’s product
making
The major product is produced or the provided
Delivering
carriers are picked to move products to warehouse and customers
Returning
process for receiving products back from customers
5 differences between services and goods
service is intangible
service requires interaction with customer
services vary as a function of the attitude of the costumer
services are perishable and time dependent
specifications are defined and evaluated as a package of features
package of features
support facility, facilitating goods, explicit services, implicit services
supporting facilities
the physical resources that must be in place before a service can be offered
facilitating goods
the material purchased or consumed by the buyer
explicit services
the benefits that are readily observable by the senses and that consists of the essential intrinsic features of the service
implicit services
psychological benefits that the customer may sense only vaguely
Goods-Services Continuum
captures the main focus of the business and spans from that just produce products to those who only provides services
Product-service Bundling
Company building service activities into its product offering for its customers
Efficiency
doing something at the lowest possible cost
Effectiveness
doing the right things to create the most value for the company
Value
quality divided by price
strategy
describe how a firm intends to create and sustain value for its current shareholders
Sustainability
the requirement to meet these current needs without compromising the ability of future generations to meet their own needs
shareholders
individuals or companies that legally own one or more shares of stock in the company
triple bottom line
economic prosperity, environmental stewardship, social responsibility
economic prosperity
firm is obligated to compensate shareholders who provide capital through stock purchase
environmental stewardship
the firms impact on the environment
social responsibility
pertains to fair and beneficial business practices toward labor, community and region in which a firm conducts its business
competitive dimensions
cost or price, quality, delivery speed, delivery speed, delivery reliability, coping with charges in demand, flexibility and new product introduction speed
cost of price
segment of the market that buys solely on the basis of low cost
quality
design quality refers to the set of features the product service contains
process quality relates directly to the reliability of the product or service
delivery speed
firms ability to deliver more quickly than its competitors
delivery reliability
firms ability to supply the product or service on or before a promise delivery due date
coping with changes in demand
company’s ability to respond to increases and decreases in demand is important to its ability to compete
flexibility and new product introduction speed
ability of a company to offer a wide variety of products to its customers
why is necessary a well design interface between marketing and operations
to provide a business with an understanding of its markets from both perspective
straddling
occurs when a company seeks to match the benefits of a successful position while maintaining its existing position
productivity
measure of how well a business unit it using its resources
contract manufacturers
producing companies. organization that performs manufacturing needed to produce a product as a service to another firm
core competency characteristics
provides potential access to a wide variety of markets, increases perceived costumers benefit, hard for competitors to compete
6 phases of product development process
planning, concept development, system level design, detail design, testing and refinement, production ramp up
planning
assessment of technology developments and market objectives
concept development process
analysis of competitive products, and an economic justification of the project
system-level design
includes the definition of the product architecture and the decomposition of the product into subsystems and components
detail design
includes the complete specification of all the unique parts in the product and the identification of al the standard parts purchased from suppliers
testing and refinement
construction and evaluation of multiple pre production versions of the product
production ramp-up
train the workforce and to work out any remaining problem in the production process