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ENGLlSH B2.2 > CA5 > Flashcards

CA5 Flashcards

1
Q

to turn over

A

lliurar/retornar

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2
Q

downturn

A

recessió

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3
Q

cornerstone

A

pedra angular, element clau

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4
Q

pervasive

A

penetrant

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5
Q

engaging

A

atractiu

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6
Q

“Advertising is more of an art than a science”

A

La publicitat és més un art que una ciència.

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7
Q

partner

A

soci

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8
Q

pursue

A

perseguir

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9
Q

rather than

A

més aviat que/ en comptes de/ enlloc de

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10
Q

doggedly

A

obstinadament

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11
Q

distinct to

A

diferent a

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12
Q

brief

A

resum

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13
Q

aims

A

objectius, intencions

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14
Q

lifeblood

A

ànima

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15
Q

starting from scratch

A

començar de zero

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16
Q

changing trends

A

canvi en les tendències

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17
Q

till receipts

A

rebuts de caixa

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18
Q

footfall

A

trepitjada (the number of people entring a store or shopping area in a given time).

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19
Q

choices

A

opcions

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20
Q

to assess

A

valorar, avaluar

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21
Q

claim

A

reclamació, demanda

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22
Q

print

A

premsa escrita

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23
Q

all-pervasive

A

everywhere

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24
Q

to live live up

A

viure a l’altura/ estar a l’altura de..

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25
Q

stand out from the crowd

A

be much better than the others

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26
Q

prevailing

A

most usual

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27
Q

you’ve had it

A

you’re finished

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28
Q

get it right

A

succeed / tenir èxit

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29
Q

stakes

A

risks

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30
Q

indeed

A

certament/ de fet

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31
Q

to persuade us to buy

A

convencer-nos per comprar

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32
Q

nobody is immune (amiun)

A

ningú és inmune/ningú se n’escapa

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33
Q

sponsorship

A

patrocini

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34
Q

consumption

A

consum

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35
Q

purchase of products

A

compra de productes

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36
Q

milkshakes

A

batuts

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37
Q

voucher

A

vale

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38
Q

endorsement

A

aprovació

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39
Q

defflect

A

cause to change direction/ desviar

40
Q

forefront

A

prominent position

41
Q

confectionery

42
Q

advocates (to advocate)

A

defensa (defensar)

43
Q

hideous

44
Q

pleasurable

45
Q

tiny

46
Q

tight

A

apretat, prieto

47
Q

brand-new

48
Q

Order of the adjectives:
opinion, size, age, colour/pattern, nationality, material
practical long ancient striped swiss plastic

A

Order of the adjectives:
opinion, size, age, colour/pattern, nationality, material
practical long ancient striped swiss plastic

49
Q

fur

50
Q

scruffy

51
Q

classified ads

A

classificats (anuncis)

52
Q

commercial

A

advertisement which is broadcasted on tv or radio

53
Q

double page spread

A

anunci a doble página

54
Q

jingle

A

falca sonora

55
Q

prime time

A

horari de màxima audiència

56
Q

promote

57
Q

board (hoarding-uk/ billboard-US)

A

panell publicitari

58
Q

slot

A

specific time in a broadcasting schedule when a commercial may be shown.

59
Q

junk food

A

menjar escombreries

60
Q

striker

61
Q

deals

62
Q

survey

63
Q

claimed

A

va afirmar

64
Q

ties

A

llaços, relacions

65
Q

brands

66
Q

harness

67
Q

to pour

A

vessar, abocar

68
Q

hard-hitting

A

contundent

69
Q

It says it all

A

ho diu tot

70
Q

It gets the message across

A

porta el missatge implícid

71
Q

This makes an impact on you

A

t’impacta

72
Q

I like the way they’re used..

A

M’agrada com han utilitzat/ fet servir..

73
Q

It’s eye cathing..

A

és atractiu, interessant

74
Q

It’s playing on the idea of…

A

Va sobre la idea de…

75
Q

This one is subtle

76
Q

This one sticks in your mind

A

et resona al cap

77
Q

tingling

A

formigueig

78
Q

gentle

A

suau, amable

79
Q

bark

80
Q

run out

A

esgotar-se

81
Q

zilch

A

res de res

82
Q

nifty

83
Q

doubless

A

sense dubte

84
Q

seritable

85
Q

piercing

A

perforació

86
Q

trigger

87
Q

What’s more…

A

el que és més

88
Q

dimly

89
Q

recall

90
Q

purchase

91
Q

downsides

A

disadvantages

92
Q

high-end

A

de gama alta

93
Q

disclaimer

94
Q

bias

95
Q

even-handed

ENGLlSH B2.2 (5 decks)

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