C5 Exam Flashcards
1) Individuals and households that buy or acquire goods and services for personal consumption make up the \_\_\_\_\_\_\_\_. A) consumer market B) market offering C) market mix D) subculture E) social class
A) consumer market (Individuals and households)
2) Marketing stimuli include which of the following? A) economic stimuli B) price stimuli C) technological stimuli D) social stimuli E) cultural stimuli
B) price stimuli (sự kích thích)
- The Environment
a. Marketing stimuli: Product, Price, Place, Promotion
b. Other: Economic, Technological, Social, Cultural
3) Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli? A) product stimuli B) cultural stimuli C) price stimuli D) place stimuli E) promotion stimuli
B) cultural stimuli
4) Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is \_\_\_\_\_\_\_\_. A) what consumers buy B) how and how much they buy C) why they buy D) when they buy E) where they buy
C) why they buy
5) According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"? A) technological stimuli B) buyer's decision process C) buyer's spending habits D) social stimuli E) promotion stimuli
B) buyer’s decision process
buyer’s black box:
+ buyer’s characteristics
+ buyer’s decision process
8) Buyer responses are influenced by marketing stimuli. The responses to the stimuli include all of the following EXCEPT \_\_\_\_\_\_\_\_. A) brand engagement B) buying attitudes C) purchasing behavior D) buying preferences E) the "why" regarding the responses
E) the “why” regarding the responses (no why -> only what, when, where, how)
9) The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behavior.
T
10) Consumers can easily explain what influences their purchases.
F
11) What role do the four Ps play in consumer behavior?
The four Ps are the marketing stimuli that affect buyer behavior:
marketers use product, price, place, and promotion to attract the targeted consumers.
12) \_\_\_\_\_\_\_\_ is the most basic determinant of a person's wants and behavior. A) Culture B) Brand personality C) Cognitive dissonance D) Motive E) Attitude
A) Culture (most basic determinant)
14) Subcultures include nationalities, religions, geographic regions, and \_\_\_\_\_\_\_\_. A) genders B) ages C) professions D) racial groups E) income levels
D) “racial” groups
13) Each culture contains smaller (Subcultures), or groups of people with shared value systems based on common life experiences and situations.
15) Which consumer group tends to show more brand loyalty and makes shopping a family event, with children having a big say in the purchase decision? A) Hispanic Americans B) African Americans C) Arab Americans D) working class consumers E) middle class consumers
A) Hispanic Americans (Mĩ gốc La-tinh) (more brand loyalty and makes shopping a family event, with children having a big say)
16) \_\_\_\_\_\_\_\_ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly one third of the total U.S. population by 2030. A) African American B) Hispanic American C) Asian American D) Baby boomer E) Millennial
B) Hispanic American (fastest-growing U.S. population subsegments)
17) Hispanic Americans tend to be deeply family oriented and make shopping a family affair. Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. Hispanic Americans make up a \_\_\_\_\_\_\_\_. A) subculture B) social class C) social network D) life-cycle stage E) lifestyle
A) subculture (shared value systems based on common life experiences and situations)
18) Although more price-conscious than other population segments, \_\_\_\_\_\_\_\_ consumers tend to be strongly motivated by quality and selection, and give importance to brands. A) lower upper B) African American C) Asian American D) Filipino E) working class
B) African American (“more price-conscious”, strongly motivated by quality and selection, and give importance to brands)
19) \_\_\_\_\_\_\_\_ consumers are the most affluent U.S. demographic segment and are expected to have an annual buying power approaching $1 trillion by 2017. A) Hispanic American B) African American C) Asian American D) Baby boomers E) Generation X
C) Asian American ($1 trillion by 2017.)
20) \_\_\_\_\_\_\_\_ consumers are the most brand conscious of all the ethnic groups, are extremely brand loyal, and shop frequently. A) African American B) Native American C) Hispanic American D) Italian American E) Asian American
E) Asian American (most brand conscious)
21) Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as \_\_\_\_\_\_\_\_. A) total market strategy B) buzz marketing C) social networking D) word-of-mouth marketing E) life-style marketing
A) total market strategy (ethnically specific themes, insights gleaned from ethnic consumers can influence their broader markets)
22) \_\_\_\_\_\_\_\_ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. A) Social classes B) Societal norms C) Reference groups D) Universal cultures E) Social networks
A) Social classes (society’s relatively permanent and ordered divisions)
24) Which of the following statements is true of “cultural factors that influence consumer behavior”?
A) Cultural influences on buying behavior are identical across countries.
B) Social classes show distinct product and brand preferences in areas such as clothing and travel.
C) Subcultures include nationalities and racial groups, but exclude religions.
D) Subcultures are groups within which each individual has a unique and distinct value system.
E) Hispanic Americans and African Americans are examples of racially segregated groups and not subcultures.
B) Social classes show distinct product and brand preferences in areas such as clothing and travel. (cultural factors that influence consumer behavior)
25) Which of the following statements is true of social classes? A) Social classes are society's temporary divisions. B) Members of a social class have unique and distinct values, interests, and behaviors. C) People within a social class tend to exhibit similar buying behavior. D) Income is the single factor that determines social class. E) Social classes universally exhibit identical product and brand preferences.
C) People within a social class tend to exhibit similar buying behavior.
26) Which of the following statements is true regarding social classes in the United States? A) Social class is determined by income alone. B) Lines between social classes in the United States are fixed and rigid. C) Social classes show distinct product preferences in clothing and automobiles. D) Wealth is more critical than education level in measuring social class. E) People are relegated to a permanent social class in the United States.
C) Social classes show distinct product preferences in clothing and automobiles.
