C1- Films

Question 1

Industry- What is distribution?

Answer 1

Delivering media products – including promotional and marketing materials - to audiences

Question 2

Industry- What is a conglomerate?

Answer 2

A large media company that owns other smaller companies

Question 3

Industry- What is a subsidiary?

Answer 3

a company owned by a larger ‘parent’ or ‘holding’ company

Question 4

Industry- What is Horizontal Integration?

Answer 4

When different companies producing and selling similar products join together (or a company expanding by buying up other similar companies)
e.g.- a company expanding in the POST-PRODUCTION industry ONLY

Question 5

Industry- What is Vertical Integration?

Answer 5

A company expanding by taking on different stages of media production (such as a film company owning a distribution company, or a streaming service making its own film or TV content).
Netflix making Netflix Originals

Question 6

Industry- What is diversification?

Answer 6

A company expanding its operations into new and different areas of the industry

Question 7

Industry- What is Buzz Marketing?

Answer 7

When the audience promote a media product through word of mouth on social media (the most cost effective means of reaching wide audiences)

Question 8

Industry- What is Hegemony?

Answer 8

Reflection of Western Society
White Heterosexual male
middle/upper class

Question 9

notes on Black Panther

Answer 9

-female empowerment is deomnstrated throughout the film
-Oakland, CA is represented as a poor place, quite rough, and in contrast to Wakanda, which is represented as advanced and futuristic.
-side roles wearing more normal and less regal clothes
-use of props to signify the T’Challa is the king
-mystery connoted through visual codes for the secret club
-usage of an Asian coutnry for filming to help get movie screened in different countries.
-use of colour and props to signfiy things, semiotics, white for purity and one-sided window for interrogation.

Question 10

Representation for I, Daniel Blake

Answer 10

-quite working class, works for their own house and possessions, doesn’t get anything handed down to them.
-job centre staff that aren’t helpful, alongside the benefits woman.
-mother gives up food for her children, act of selflessness
-represent poverty in an area due to long food bank queue
-represents food bank workers as kind and respectful, showing people are ‘human’.
stereotypes used are those of a grumpy, angry old man, and a greiving widow. Also they subvert the stereotype that job centre staff aren’t helpful, Anne.

Question 11

Theory: Pleasure of genre for audiences

Answer 11

Emotional pleasures: the emotional pleasure offered to audiences of a genre films are particularly significant when they generate a strong audience response.
Visceral pleasures: Visceral pleasures are ‘gut’ responses and are defined by how the film’s stylistic construction elecits a physical effect upon it’s audience. This can be a feeling of revulsion, kinetic speed, ot a ‘roller coaster ride’.
Intellectual puzzles: certian films genres such as the thriller ot the ‘whodunit’ offer the pleasure in trying to unravel a mystery or a puzzle. Pleasure is derived from deciphering the plot and forecasting the end or the being surprised by the unexpected.

Question 12

What is film production?

Answer 12

The filming: gathering raw materials

Question 13

What is film distribution?

Answer 13

-Working with cinema, production companies, ratings and trailers.
-At-home releases
-country availability

Question 14

What is film circulation?

Answer 14

Keeping it popular

Question 15

Context for Black Panther

Answer 15

-The 17th film in the ‘Marvel Cinematic Universe’, or MCU, which is the highest-grossing film franchise in history.
-Directed by Ryan Coogler, the director of ‘Creed’, and released in February 2018.
-The film shows us the fictional African kingdom of Wakanda, which has avoided European colonisation and achieved a technological superiority through the use of a mineral called Vibranium.

Question 16

Media Industries for Black Panther

Answer 16

-The Black Panther Part (Oct 1966-82) was a political activist group established initially to provide armed montioring of polic behaviour and prevent police brutality in the US. It was quite controversial at the time.
-Genre has been mainly dominated by white male characters
-The #oscarssowhite hastag trended in 2016 due to a lack of diversity at the ceremony.
-US/European media tends to portray Africa as a under-privleged, developing continent
-Barack Obama, the US’ first African-American President provided initiatives to aid minority and women’s groups
-#Blacklivesmatter movement
-Disney adopted a ‘360’ marketing perspective for the moive, turning it into a cultural event.

Question 17

Context for I, Daniel Blake

Answer 17

-I,Daniel Blake is an independant social realist film directed by renowned director Ken Loach (‘Kes’, etc.)
-A UK/French Co-production, it recieved funding from the BFI and BBC Films.
-It became Ken Loach’s highest-grossing film at the box office, taking over $8m, was highlty critically acclaimed and generated much debate due to the contemporary social and political issues addressed in the film.
-I,Daniel Blake was exhibited at many film festivals, won the Palme d’Or at Cannes, and was nominated for many awards including several BAFTAs.

Question 18

Media industries for I, Daniel Blake

Answer 18

-adresses contemporary British social issues such as poverty, the welfare system and the Work Capability Assessment.
-conveys a clear left-wing political message criticses specific government policies.
-low budget film, not a-list actors, filmed on location, etc.
-Uses online to advertise and market film, #idanielblake.
-Ken Loach as the only real celebrity.