C&D Final Exam Flashcards
The article in “In Defense of Inspiration”, the author states that an adaptive approach to creative processes is needed, not a(n) ____________ one.
adoptive
Fernando Gros states in his article “Inspiration and/or Creativity” that inspiration has to do with the realm of ideas, and creativity has to do with the realm of _____________.
activity
Fernando also states “creativity is the application of ___________.”
inspiration
In his article, Owen Shifflet proposes “inspiration” had NOT lost its meaning.
False
Shifflet states that finding a new appreciation for both concept and ________ will spark greater conversation on the issue of why design is important in the first place.
execution
In the article, “Empathy in Graphic Design,” the author states the graphic designer goes through the empathy process. The ________ is the first step of this process.
client
In the eight types of human behavior systems noted in Stoiber’s article, this type of thinking was favored by early conquerors like Atilla the Hun and Genghis Khan, as well as modern-day dictators and gang lords.
heroic
Gros mentions a technique musicians use to get away from all distractions called __________.
woodshedding
According to the Wikipedia definition, the foundation of Empathetic Design is ____________.
observation
Leonard & Rrayport identify 5 key steps in Empathetic Design: observation, capturing data, analysis, brainstorming, ___________.
prototyping
The author of the article “Graphic Design Inspiration From Observation” shares stories of designers being inspired by __________.
all of the above (manhole cover, carpet pattern, fall leaf foliage)
The author “Laura” in her 6 tips for improving observation, recommends not to routinely make eye contact with people you encounter during the day.
False
What animal does Paul Rothstein use in his experiment to test his theory that good research leads to more creative designs?
birds
In Paul Rothstein’s experiment, the designs produced after observation were seen as less creative than those without observation.
False
What fictional hero did Madrigal and McClain use to illustrate important attributes of observation?
Sherlock Holmes
John McWade in “Tell Me A Story” states the ancient mind thought in terms of story, but the modern mind thinks in terms of _____________.
data
The writer DJ Stout in the article “There Needs To Be More Storytelling in Graphic Design” believes that new-school graphic design can benefit from old-school techniques.
True
According to the Slideshare “Telling Stories Through Design”, storytelling comes from a(n) ____________.
oral tradition
Baeks in her article “Stories; The Way We Inspire Ourselves and Each Other” states that _________ is the primary form through which our experience is made meaningful.
narrative
In “Storytelling Through Design”, Roge Sernetz states that a good story can be broken down into three main categories: content, execution, and __________.
interaction
Much of this bias has to do with our built-in desire to fit in and conform.
bandwagon effect
This pattern of deviation in judgment may lead to perceptual distortion and irrationality.
cognitive bias
This type of bias is a manifestation of our innate tribalistic tendencies.
ingroup
This type of bias is caused by using a too-narrow approach to the situation or issue.
framing
Bias arising from information-processing shortcuts is known as __________.
heuristics
This individual introduced the concept of “Deconstructivism” in his book of Grammatology published in France in 1967.
Jacques Derrida
Which is NOT one of the 3 Principles of Guided Imagery?
Sense of Dread
This one of the 8 categories of Guided Imagery Content deals with simple imagery that changes mood.
Feeling State
The Health Journeys article on Guided Visualization states only _________ of the population is strongly wired visually.
55%
The author Belleruth concluded that EVERYONE is psychic.
True
In the Bloomberg Business video on logo designing, what company were they tasked with redesigning?
Armani Exchange
In the ARMM model of logo design, the R stands for ___________.
Response
This idea-generating technique depends on a mental “Stream of Consciousness”.
free association
This type of association is close to classical brainstorming in that it prompts you to generate multiple associations to the original trigger.
centered
A grid that splits the page up into 3 even sections horizontally and vertically relies on this tried and true technique for placing elements into a composition.
Rule of Thirds
Web designers are increasingly turning to grids to control the structure of web pages.
True
Of all the proportional systems in use today, this is the oldest and most utilized.
Golden Section
The Golden Section ratio is based on this mathematical sequence.
Fibonacci
The Golden Ratio is __________.
1 to 1.618
In the short video on Creative Spark, Von Glitschka states he uses this important skill to solve his design problem.
drawing
This type of metaphor has lost its figurative value through overuse.
dead
Metaphors make a comparison by using “like” or “as”.
False
This McQuarrie-Phillips article on metaphors and advertising state metaphors are no longer useful in today’s environment of interested and excited consumers.
False
Visual, verbal, audio, and negative are all examples of hyperbole in advertising.
True
In the Free Association article, this is one of the examples of an “off the wall” idea that may seem unusual but is perfectly acceptable.
all of the above (taboo, politically incorrect, tactless)
In his article, Von Glitschka uses this term for someone who does not want to improve their drawing skills and relies heavily on tutorials.
tooler
In the “Dying Art of Design”, the author makes reference to a group of indigenous peoples who copied soldier’s rituals in World War II in order to receive supplies from the air above.
cargo cults
Little & Co., the design firm discussed in the article “Computers Help & Hinder Design” encourage their designers to bypass the traditional sketching process and go straight to the computer during the conceptual stage of a project.
False
In the video “Design: A Team Approach”, they state that group projects begin with a __________.
design brief
“Designing on Screen” covers this subject matter.
all of the above (principles of design, importance of audience, evaluation and testing)
As outlined in “Developing a Design Brief”, the first principle of the basic design process is _________.
analyze needs
In “Advertising Layout 1”, research suggests that the image or illustration should occupy ______ of the ad space.
60-70%
The headline & image should compete not complement each other.
False
The image (photo/illustration) is usually the attention-getting device in a print ad.
True
This is one of the ways to control your eye path.
all of the above (size, contrast, shape)
In Advertising Layout 2, this is one of the Layout Patterns discussed.
all of the above (Mondrian, square zero, shock)
In Lisa Graham’s book “Basics of Design” (mentioned in the “Does Your Design Flow” article) she defines “flow in design” as having these components:
A & B (Verbal flow, Visual flow)
Smashing Magazine’s article on Visual Hierarchy suggests the designer do this to improve the target audience’s understanding of the design.
step into their shoes
According to Hack Design, this is one of the key principles of design.
visual hierarchy
