Buying principles Flashcards
1
Q
a.Gathering information. How much?
A
Depends on the purchase, the biggest the purchase, more information you need
2
Q
Consumer Knowledge Base
A
Information you know about the products you buy.
3
Q
b. Use of advertising. i.Competitive ads
A
Is a well known name brand product.
4
Q
ii.Informative ads.
A
Provide you with information, is a new product.
5
Q
c. Bait and switch.
A
Is almost faste advertising. Bait you into these store with a low price and then change it.
6
Q
d. Comparison shopping.
A
You always try to buy the lower price.
7
Q
ii. Brand name vs generic.
A
Better quality.
