Buying and Selling Securities Flashcards
Brokerage Services
There are three general categories of brokers: full-service brokers, discount brokers, and deep discount brokers. In addition, you can also deal directly, that is, over the phone or in person, with your broker, or you can do your trading online or even through an app without ever interacting directly with a broker. The differences between them center on advice and cost. The difference in cost can be substantial both explicit cost (trading fees) and implicit costs (bid-ask spreads).
The Brokerage Account
Just as a bank account represents money you have on deposit at a bank, a brokerage account represents money or investments you have at a brokerage firm. For most investors, this account includes securities and possibly some cash.
When an investor wants to buy or sell securities, all that the investor has to do is open an account with a brokerage firm and provide the broker with order specifications. After the initial forms have been signed, everything else can be done by mail or telephone or via the Internet. Transactions will be posted to your account just as they would to a bank account. For example, you can deposit money, purchase securities using money from the account, and add the proceeds from security sales to the account. Brokers exist (and charge fees) to make security transactions as simple as possible.
Additional applications and reviews are necessary prior to clients being able to trade options and penny stocks.
Asset Management Account
The brokerage account can also include other investments. If there are enough different investments, combining these different accounts into an all-in-one account, called an asset management account, might be best.
An asset management account is a comprehensive financial services package offered by a brokerage firm that can include a checking account; a credit card; a money market mutual fund; loans; automatic payment on any fixed debt (such as mortgages); brokerage services (buying and selling stocks or bonds); and a system for the direct payment of interest, dividends, and proceeds from security sales into a money market mutual fund.
The major advantage of such an account is that it automatically coordinates the flow of funds into and out of your money market mutual fund. For example, interest and dividends received from securities owned are automatically “swept” into the money market mutual fund. If you write a check for an amount greater than what is held in your money market mutual fund, securities from the investment portion of your asset management account are automatically sold, and the proceeds “swept” into the money market fund to cover the check.
Brokerage Research Reports
Most full-service and some discount brokers provide customers access to research reports prepared by the brokerage firm’s security analysts and/or investment banking group. These reports cover the direction of the economy as a whole. They also look directly at individual companies, analyzing the companies’ prospects and concluding with recommendations of buy, hold, or sell. Buy indicates a positive recommendation, sell a negative recommendation, and hold a neutral recommendation. The exact terminology and definitions of a brokerage firm’s recommendations vary from firm to firm.
These reports provide you with the logic behind the recommendation. Even if you don’t buy the recommended stocks, the reports are of value to read because they show you the logic that leads an analyst to recommend that a stock be bought or sold. These research reports can easily be accessed online or through apps through the firms’ websites.
Wrap Accounts
A wrap account is an investment portfolio managed by professional money managers. The key regulatory difference is that the client is paying a fee (typically based on assets under management for advice, not trade execution). The allocation mix of the portfolio may be determined through the advice of a financial planner or by the investor himself. The wrap account is used for transacting, reporting, and administering all paperwork. A nominee called the custodian holds the investments on your behalf.
Benefits of a wrap service include access to investments at wholesale prices, efficient administration, and sophisticated reporting. Some also provide the option for investors to manage their own portfolio or allow planners to manage it on their behalf.
Wraps were billed as a simple way to access professional money management while simultaneously aligning an investment adviser’s interests with your own. In exchange for an annual fee equal to a percentage of your assets, a broker would create an investment plan, find professional money managers to execute it, and waive all commissions for any trading that took place in your account. This better aligns the interest of the investment professional and the client. For example, it reduces the risk of “churning” or placing unnecessary trades to generate a commission. In addition, as successful investments are made and the account value grows, so does the advisory fee, rewarding the investment professional as well as the client.
Today, there are a wide variety of wrap accounts offered at not only brokerage firms, but also banks, mutual fund companies and private consulting firms.
Wrap accounts offer investors who do not have the competence or time to actively manage their portfolios access to professional money management. Hands-on investors who enjoy doing their own research, can make asset-allocation decisions, and have the time necessary to monitor and adjust their portfolios would not invest in wrap accounts.
Order Size
When buying or selling common stock, the investor places an order involving a round lot, an odd lot, or both. In general, round lot means that the order is for 100 shares, or a multiple of 100 shares. Odd lot orders generally are for 1 to 99 shares. Orders that are for more than 100 shares, but are not a multiple of 100, should be viewed as a mixture of round and odd lots. Thus, an order for 259 shares should be viewed as an order for two round lots and an odd lot of 59 shares.
It is worth noting, many clients still think of their trades in terms of dollars which needs to be translated to the estimated number of shares, depending on the price per share and the amount the investor would like to purchase in dollar terms.
Day Orders
The broker attempts to fill the order only during the day in which it was entered. If the order is not filled by the end of the day, it is canceled. If the investor does not specify a time limit, the broker will treat an order as a day order.
Week and Month Orders
Expire at the end of the respective calendar week or month during which they were entered, provided that they have not been filled by then.
Open Orders, or “Good-till-canceled” (GTC) orders
Remain in effect until they are either filled or canceled by the investor. However, during the time period before the order has been filled, the broker may periodically ask the investor to confirm the order.
Fill-or-kill orders/FOK orders
These orders are canceled if the broker is unable to fully execute them immediately.
Discretionary orders
Allows the broker to set the specifications for the order. The broker may have virtually complete discretion, in which case he or she decides on all the order specifications, or limited discretion, in which case he or she decides only on the price and timing of the order.
Order Types
Market orders
Limit orders
Stop orders
Stop limit orders
Market Orders
The most common type of order is the market order. Here the broker is instructed to buy or sell a stated number of shares immediately. In this situation the broker is obligated to act on a “best-efforts” basis to get the best possible price, that is, as low as possible for a purchase order, or as high as possible for a sell order at the time the order is placed.
It is important to be aware that an investor placing a market order can be certain that the order will be executed (for securities with normal trading volume), but will be uncertain of the price. There is generally good information available beforehand concerning the likely price at which a market order will be executed based on the bid and ask of the security. Not surprisingly, market orders are day orders because they typically execute immediately.
Limit Orders
Here the investor specifies a limit price when the order is placed with the broker. If the order is for purchasing shares, then the broker must execute the order at a price that is less than or equal to the limit price. If the order is to sell shares, then the broker is to execute the order only at a price that is greater than or equal to the limit price.
Thus, for limit orders to purchase shares the investor specifies a ceiling on the price, and for limit orders to sell shares the investor specifies a floor on the price. In contrast to a market order, an investor using a limit order cannot be certain that the order will be executed. Hence there is a trade-off between these two types of orders. The trade off is immediacy of execution with uncertain price versus uncertain execution with bounded price.
Stop Orders
Two special kinds of orders are stop orders, also known as stop-loss orders, and stop-limit orders. The investor specifies a stop price for a stop order. If it is a sell order, the stop price must be below the market price at the time the order is placed. Conversely, if it is a buy order, the stop price must be above the market price at the time the order is placed. If later someone else trades the stock at a price that reaches or passes the stop price, then the stop order becomes, in effect, a market order. Hence a stop order can be viewed as a conditional market order.
Continuing with the ABC Corporation example, a stop sell order of common stock at $20 would not be executed until a trade involving others had taken place at a price of $20 or lower. Conversely, a stop buy order at $30 would not be executed until a trade involving others had taken place at a price of $30 or more. If the price did not fall to $20, then the stop sell order would not be executed. Similarly, if the price did not rise to $30, the stop buy order would not be executed. In contrast, a limit order to sell at $20 or a limit order to buy at $30 would be executed immediately, because the current market price is $25.