Business Vocab 5 Flashcards
Liquidation
When a business ceases trading and its assets are sold for cash to pay suppliers and other creditors
Liquidity
The ability of business to pay its short term debts
Limited liability
Potential loss a shareholders has
Management by objectives (MBO)
Comparing actual performance and achievemnets against pre set objectives by each department or employee
Margin of safety
The amount by which the current output level exceeds the break even level of output
Market penetration
Achieving higher market shares in existing markets with existing product
Market segment
A subgroup of whole market in which consumers have similar characteristics
Market segmentation
The idenification of different groups of customers with common needs within a market
Market share
Sales of a a business as a proportion of total market sales
Marketing
Identifying and meeting the needs of customers
Marketing mix
Product price promotion place efecting marketing for a product
Marketing objectives
The goals set for market business to achieve goals
Mass customisation
The use of computer aided technology for customised products
Mass marketing
Selling standardised products or ranges of products in the same way to whole market
Matrix structure
Creates project terms that cut across traditional functional departments