Business Unit 1 Flashcards
What is the Primary Sector
The primary sector is the sector that harvests the earths raw materials
What is the Secondary Sector
The secondary sector is the manufacturing sector, they take resources from the primary sector and use them to create products
What is the Tertiary Sector
The Tertiary Sector distributes products and services to the customer
A need is
something you need to survive like food, water, shelter
A want is
something that a person desires but will be able to survive without
What is an entrepreneur
An individual who sets up and runs a new business and takes on the risks associated with the business
What are the key characteristics of entrepreneurs
- Risk Taker
-Creative
-Passionate
Why would an entrepreneur want to start a business
- To be their own boss
- To fill a gap in the market
- To have a source of income
- To challenge themselves
What are the negatives of being an entrepreneur
- You have full responsibility
-Unlimited liability for mistakes in your business - You might go out of business
- Will have to deal with difficult employees
An entrepreneur can get help from
- Other entrepreneurs
- Welsh government support sites and businesses
- Family members
What is an entrepreneurial motive
the process that activates and motivates the entrepreneur to exert higher level of efforts for the achievement of his/her entrepreneurial goals.
What is a business plan
a document created by a business or entrepreneur. that provides and outlines details about each element of the business
what are the components of a business plan
- Executive summary - a brief outline of what your business
- Company description - This section provides a detailed description of the business, including its mission, vision, and goals, as well as including information about the industry and target market
- Market analysis - a detailed assessment of your business’s target market and the competitive landscape within a specific industry
- Organization and management - follows the Market Analysis. This section should include: your company’s organizational structure, details about the ownership of your company, profiles of your management team, and the qualifications of your board of directors.
- Service or Product line - demonstrate how your particular product will fill a need for your target customers.
- Marketing & Sales - a document that outlines strategies for creating awareness of your product or service among a defined group of prospective buyers
- Funding Request - an outline of the future funding requirements of a company. The name and nature of the company, location, owners, service or product offered, target audiences, etc.
- Financial projections - use existing or estimated financial data to forecast your business’s future income and expenses
Advantages of a business plan
Helps manage risk - A business plan includes a risk analysis, identifying potential threats to the company’s success and strategies for mitigating them
Management - helps manage funds, It is essential that a business carefully plans and manages cash flows to ensure that there are optimal levels of cash in the bank at all times
Help raise finance - attracts investors and funding
disadvantages of a business plan
- Businesses need to be flexible and able to adapt to a changing environment. A business plan may stop a company changing.
- Business plans can be costly and time consuming to make
- Also, forecasts of revenue and profit may be misleading and lead to bad decisions.
What is an SME
small and medium enterprises
What is a Stakeholder
any person, group of people or other organization that has an interest in the activities of a business.
Internal Stockholders
- Employees
- Managers
- Owners
External Stockholders
- Suppliers
- Society
- Government
- Creditors
- Shareholders
- Customers
What is a zero hours contract
Zero-hours contracts are usually for ‘piece work’ or ‘on call’ work, for example for interpreters. This means: they are on call to work when you need them. you do not have to give them work
What is Monopolistic competition
when many companies offer competing products or services that are similar, but not perfect substitutes. The barriers to entry in a monopolistically competitive industry are low, and the decisions of any one firm do not directly affect its competitors.
3 features of monopolistic competition
- Large Number of Buyers and Sellers.
- Free Entry and Exit of Firms.
- Product Differentiation.
What is a Monopoly
A Monopoly in its purest form is when one business dominates, having 100% of the marketplace
When a business dominates the majority of a market
3 Features of a Monopoly
- Only one firm operating in the market
- Barriers to entry are blocked
- No close substitutes for the good the monopoly firm produces
What is an Oligopoly
A market structure that consists of a small number of firms, who together have substantial influence over a certain industry or market
No one company has the power to undermine the others or steal market share
3 features of an oligopoly ( i added a 4th ;)
- Very high barriers to entry
- Interdependence: The firms under an oligopoly market are interdependent, which means that the actions of one firm affect the actions of other firms
- Few firms
- differentiated products
What is perfect competition
When all companies sell identical products, market share does not influence price, companies are able to enter or exit without barriers, buyers have perfect or full information, and companies cannot determine prices.
What are 3 features of Perfect Competition
- No barriers to entry or exit
- All products are Homogenous(all Identical)
- Many Buyers and sellers, so many that no one firm or business has control over the market, as everyone has an equal share
What does barriers to entry mean
the high startup costs or other obstacles that prevent new competitors from easily entering an industry or area of business
Benefits older businesses as it stops new ones from stealing market share
What does Homogenous mean
That all products are identical and have no differences, despite being made by different businesses
What is a price maker
A company that can dictate the price it charges for its goods because there are no perfect substitutes
What is a cartel
groups of independent producers who work together to set prices, production, or other business practices to achieve higher profits than they would under perfect competition
What are business to business markets
the marketing of products or services to other businesses and organizations
What is Mass marketing
When a business advertises to a wide range or broad audience, advertising to everyone
Advantages of Mass Marketing
- Large customer base
- ## Can benefit from economies of scale(due to higher output levels)
What are the disadvantages of mass marketing
- High barriers to entry, very expensive set up costs
- Products are all very similar, this means businesses have to spend a lot on marketing
- High competition, struggle for new businesses as they have very little market share
What is Niche marketing
When a business targets specific segment of people within a larger target audience
What are the advantages of Niche marketing
- Businesses can make their own price, as they offer expert product or services
- Low barriers to entry, start up costs
- Little to no competition
What are the disadvantages of Niche marketing
- unable to benefit from economies of scale, due to low levels of output
- If successful will attract more competition
- Very vulnerable to market changes, if trends or fashion changes it could loose what little customers it has as they are unable to change
What is market segmentation
a process companies use to break their potential customers into different sections
Advantages of market segmentation
- allows a business to target its desired audience, by tailoring their marketing strategies
- Leads to a better customer experience and satisfaction, increasing customer loyalty
- Increases recourse efficiency, as a business is able to focus on certain demographics
Disadvantages of marketing segmentation
- High research and development costs are high
- High Promotional costs
- Producing products for every segmentation in a market is impossible
What are the types of market segmentation
Demographic - Age, Social class, Gender, Income
Psychographic - targeting groups based on personality & emotional behavior
Geographic - Targeting based on area, country
What is a global market and why would a business enter it
Selling goods or services to overseas markets
- Higher earnings
- Spread risk
- Saturation of the home market
- Economies of scale
- Survival
Advantages of entering the global market
- reach more customers.
- It increases the visibility of your brand
- potential for higher revenue
- can reduce competition as your specialty may not exist in other countries
- Spreads risk
Disadvantages of entering the global market
- It can be difficult to determine if there is an available market
- There may be different laws and standards which need to be met
- Large number of barriers to entry
- International politics and market conditions can eliminate profits
- It creates a need for international product delivery
What is Seasonal market
A business whose operations and sales fluctuate depending on the time of year, example: Christmas sales, beach clothing
Advantages of being in a seasonal market
- Concentrated Revenue Opportunities
Disadvantages of being inn a seasonal market
- Inconsistent income
- Low customer engagement
- Less situational freedom
What is a Consumer market
the final point of sale, businesses sell a product to the final consumer
consumers buy products and services for consumption or sharing with others rather than for reselling
What is Market size
The total revenue generated by the sales of all products and services in a given market. In other words, it is the measurement of the total volume of a given market
What does Market share mean
the percentage of total sales (by value) or total output that a business has in a specified market.
What is the formula for calculating market share
Total Sales (divided) Total Market Sales X 100 = %
What does market growth mean
An increase in the sales volume of products, services, and economic activity over time
What is the formula for market growth
Change in market size during year 1 and 2 (divided) by the size of the market in year 1 X 100 = %
What does price elastic mean
it is sensitive to price. A fall in price leads to a bigger increase in quantity demanded, although the price of one unit is less the increase in sales means the total revenue earned is more
What does price inelastic mean
A product or service for which the price does not change even if supply or demand go up or down, it is insensitive to price
What does Income elasticity mean
An economic measure of how responsive the quantity demanded for a good or service is to a change in income.
What is the formula for income elasticity
the percentage change in quantity demanded (divided) by the percentage change in income
What is meant by demand
the amount of a product or service that customers are willing and able to pay for at a given time
What is meant by supply
the number of goods/services businesses are willing to sell at a given price in a specific time period
What are the factors that affect demand
Income - More money people have the more they’ll buy
Price - increase in demand will cause a fall in quantity demand, but will make it appear to be a higher quality
Changing tastes - As things go in and out of fashion demand for certain products will also change
What are the factors that affect supply
Technology - better a businesses technology, it can produce better quality and/or quantity of goods, increasing its output
Production Cost - if the cost of production increases, the supply of products will decrease
Transport - Traffic on roads, bad sailing and flying weather
Government policies - the lower the tax, the higher the supply of that product, if stricter regulations are imposed then a products supply would fall off
What does a Demand Curve look like
Straight line labelled demand, going from top left to bottom right
price running vertical
quantity running horizontal
What does a supply curve look like
Straight line labeled supply, going from bottom left to top right
Price running vertical
Quantity running horizontal
What does Equilibrium price mean
The consumer cost assigned to some product or service such that supply and demand are equal, or close to equal.
What are Substitute goods
A product that can be used as an alternative to another product, with both products serving similar functions and having similar uses.
What are normal goods
Products and services that see a rise in demand when incomes rise
What are Inferior goods
A good whose demand drops when people’s incomes rise
What is a Luxury good
Products and services that see a rise as peoples income significantly rises
What is Market research
the process of collecting, collating and analysing data about the market
What is primary research
- Research that is conducted by yourself or someone you’ve hired to do it for you
What are the Advantages of Primary research
- Ensures that collected information is up to date and relevant to your business
- Allows for the researcher to gain control over ownership of the data
Disadvantages of primary research
- Expensive
- Time consuming
- Risk of bias
What is Secondary research
research method that involves compiling existing data sourced from a variety of channels