Business Travel - MICE Flashcards
MICE (defintion)
meetings, incentives, conventions, exhibitions
meetings
multiple people coming together to confer or complete an activity
where are the most common incentive trips to?
Europe, Caribbean, Hawaii, Florida, California
what are the meeting layouts (6)
theatre - ideal when note taking is not required
u-shaped - ideal for events where participation is required, small groups
classroom -ideal for long meetings where people refer to materials
boardroom - ideal for small intimate meetings
banquet - ideal for more formal events
crescent - ideal when food is served with a performance
venues for meetings include:
city centres, convention centres, conference centres, civic centres, hotels, universities
2 segments of meetings market
The Association Meetings Market (trade, professional, scientific, technical, educational, military,religious
The Corporate Meetings Market - sales, dealers, technical, executive/management, training, public
incentives
tools for motivating people
conventions
large meetings with delegates sharing ideas to achieve a consensus
exhibitions
events where products and services are displayed
responsibilities of a meeting planner
establishing meeting objectives selecting location scheduling negotiating costs budgeting making transportation arrangements planning audio/visual
how do convention centres differ from conference centres
bigger
no recreational opportunities
located in big cities
do not provide accommodation
how many major convention centres are there in canada
20
CVB
conventions and visitor bureau
CVB (definition)
not for profit umbrella organization that represent an urban area
CVB primary responsibility
enhance image of tourism in local area
market the area
target and encourage selected associations to hold meeting, conventions and expositions in the city
assist with prep and support
encourage tourists to partake in historic, cultural and recreational activities
