Business Topic 1 Flashcards
What is a business?
A business is an organization that exists to provide goods and services on a commercial basis to customers.
What are goods in the context of a business?
Goods are physical or tangible products, such as consumer electronics, industrial components, and cars.
What are services in the context of a business?
Services are intangible products, such as insurance, dental services, and cleaning.
Who are the potential customers of a business?
Customers can be individuals, businesses, or other organizations.
Why do most businesses exist?
Most businesses exist to earn a return for the owners, with the potential for profit being a key motive for entrepreneurial activity.
What are some of the roles businesses play in society?
Businesses create and sustain employment, drive innovation, contribute to the infrastructure, pay taxes, and create wealth by providing returns on investment.
What is the role of entrepreneurs in business?
Entrepreneurs spot business opportunities, take calculated risks for potential returns, and act as catalysts for creating and growing new business enterprises.
How do businesses contribute to the government?
They pay taxes on profits and collect taxes on behalf of the government.
Why is innovation important in business?
Innovation is driven through research and development, leading to new products and advancements in various sectors.
What is one way businesses create wealth?
By providing returns on investment to owners and shareholders.
What is the hierarchy of objectives in a business?
Individual, Unit/Team, Functional, Corporate, Mission.
At what levels are objectives set within a business?
Objectives are set at various levels, including corporate (top), functional, and unit levels.
How are business objectives often expressed?
Objectives are often set in financial terms, aiming for specific financial outcomes.
What are examples of financial objectives for a business?
Examples include desired sales or profit levels, growth rates, cash generated, business value, and dividends paid to shareholders.
Do all business objectives have to be expressed in financial or measurable terms?
No, some objectives are non-financial and difficult to measure but still important, such as being innovative or a leader in customer service quality.
What is the “Mission” of a business?
The mission is the overall purpose of the business.
What is the “Vision” of a business?
The vision is the overall aspiration of the business.
What are “Aims or Goals” in a business context?
Aims or goals are general statements of what the business intends to achieve.
What are “Objectives” in a business context?
Objectives are more precise and detailed statements of the aims or goals.
What is the mission of a business?
The mission is the overriding goal of the business and the reason for its existence, providing a strategic perspective and a vision for the future.
What is one role of an effective mission statement?
It differentiates the business from its competitors.
How does an effective mission statement define a business?
It defines the markets or business areas in which the business wants to operate.
Why should a mission statement be relevant to all major stakeholders?
Because it should address the interests of stakeholders, not just shareholders and managers.
How should a mission statement impact employees?
It should excite, inspire, motivate, and guide employees.
Why are mission statements often criticized?
They are sometimes not supported by business actions, are too vague, or seen as statements of the obvious.
How are mission statements sometimes viewed by employees?
They may be regarded cynically by employees.
What is a common issue with senior management regarding mission statements?
Mission statements may not be supported wholeheartedly by senior management.
Q: What does the acronym SMART stand for in business objectives?
Specific, Measurable, Achievable, Realistic, and Timely.
Why are SMART objectives used in business?
They help set clear and actionable goals, ensuring objectives are well-defined, achievable, and measurable for effective resource allocation.
What does “Specific” mean in SMART objectives?
Objectives should clearly define what is to be achieved, avoiding vague or general statements.
What does “Measurable” mean in SMART objectives?
Objectives should be quantified to allow progress tracking and success measurement.
What does “Achievable” mean in SMART objectives?
Objectives should be realistic and attainable, given the business’s resources and capabilities.
What does “Realistic” mean in SMART objectives?
Objectives should align with the business’s mission and values and avoid being overly ambitious.
What does “Timely” mean in SMART objectives?
Objectives should have a specific deadline or timeframe, creating urgency and focus.
What are corporate objectives?
Corporate objectives are goals that relate to the business as a whole.
Who usually sets corporate objectives?
Corporate objectives are usually set by the top management of the business.
What is the purpose of corporate objectives in a business?
They provide the focus for setting more detailed objectives for the main functional activities of the business.
What do corporate objectives tend to focus on?
Corporate objectives focus on the desired performance and results of the business.
Why is it important for corporate objectives to cover multiple areas?
Corporate objectives should cover a range of key areas to ensure the business achieves results in various aspects, rather than focusing on a single objective.
What are functional objectives?
Functional objectives are goals related to specific functions of a business, like marketing, operations, HRM, and finance, designed to support corporate objectives.
Why do businesses set functional objectives?
Functional objectives ensure that each major business function contributes to achieving the overall corporate objectives.
What are some common business functions that have their own objectives?
Common functions include finance & administration, marketing & sales, production & operations, and human resource management.
How should functional objectives be aligned within a business?
Functional objectives should be consistent with the higher-level corporate objectives.
Why is it important to consider connections between functional areas in a business?
Functional activities are interconnected, so each area’s activities impact and support the others in achieving corporate goals.
Give an example of a functional objective for the marketing function.
An example would be, “We aim to build a customer database of at least 250,000 households within the next 12 months.”
What is an example of a functional objective related to market share?
“We aim to achieve a market share of 10%.”
What is an example of a functional objective related to customer awareness?
“We aim to achieve 75% customer awareness of our brand in our target markets.”
What is profit in the context of business?
Profit is the reward or return for taking risks and making investments, and a key business objective for most businesses.
What are some roles of profit in a business?
Profit acts as a return on investment, a reward for taking risks, a key source of finance, a measure of success, and a motivating factor.
How is profit calculated?
Profit is calculated as Total Sales (Revenues) minus Total Costs.
What is the difference between absolute and relative profit?
Absolute profit measures the monetary value of profit (e.g., £1 million), while relative profit measures profit as a percentage of sales or investment.
How do you calculate a profit margin?
Profit margin is calculated by dividing profit by total sales. For example, £50,000 profit from £500,000 of sales gives a 10% profit margin.
How do you calculate the return on investment (ROI)?
ROI is calculated by dividing profit by the total investment. For example, £50,000 profit from a £1 million investment gives a 5% ROI.
Why is profit important for business owners?
Profit is the reward for taking risks and investing, and it provides incentive for setting up or expanding a business.
What role does profit play in a business’s cash flow?
Profit is a crucial source of cash flow and finance, essential for the business’s survival and growth.
What is an example of a business with a motive other than profit?
Social enterprises aim to make a return that can be reinvested to achieve societal goals, rather than prioritizing profit.
How does Elkington’s Triple Bottom Line model view profit?
In this model, profit is one of three key performance indicators alongside People and Planet, reflecting broader corporate social responsibility.
What is revenue in a business context?
Revenue is the amount (value) of a product that customers actually buy from a business.
What is demand?
Demand is the amount of a product that customers are prepared to buy.
How can demand be measured?
Demand can be measured in terms of volume (quantity bought) and/or value (£ value of sales).
Name a factor that affects the level of demand.
Prices & incomes.
How do tastes and fashions influence demand?
Changes in tastes and fashions can increase or decrease the demand for certain products.
How do competitor actions affect demand?
Competitor actions, such as new product launches or pricing changes, can impact the demand for a business’s products.
What is an example of social and demographic change affecting demand?
Changes in population age, size, or lifestyle can influence the demand for certain products.
How do seasonal changes impact demand?
Demand for some products fluctuates with the seasons, such as winter clothing in colder months.
How does changing technology affect demand?
New technology can create demand for innovative products while reducing demand for outdated ones.
How can government decisions influence demand?
Government policies, taxes, and regulations can increase or decrease demand for certain products.
What is another term for revenue in a business context?
Sales, Revenues, Income, Turnover, Takings.
What does revenue represent for a business?
The value of what a business sells through its trading activities.
How is total revenue calculated?
Total Revenue = Volume Sold × Average Selling Price.
True or False: “Turnover” is a different concept from “Revenue.”
False. “Turnover” is another term for “Revenue.”
What two factors determine the value of revenue in a given period?
The quantity of product sold and the price paid by customers.
What are costs in a business context?
Costs are the amounts incurred by a business to make goods or provide services.
Why are costs important to a business?
They drain profits, affect profit margins, cause cash flow issues, and change with business output.
What are variable costs?
Costs that change as the level of output varies.
Give three examples of variable costs.
Raw materials, wages based on hours worked, and marketing costs based on sales.
What are fixed costs?
Costs that do not change with the level of output.
Give three examples of fixed costs.
Rent & rates, salaries, and insurance.
How are total costs calculated?
Total Costs (TC) = Fixed Costs (FC) + Variable Costs (VC).