Business Theme 4 Flashcards

1
Q

What is globalization?

A

The process of increased interconnectedness and interdependence among countries and cultures.

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2
Q

Define ‘global market’ in business.

A

A market that transcends national boundaries, allowing businesses to sell their products and services worldwide.

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3
Q

Describe the impact of globalization.

A

Increased economic growth, cultural exchange, and competition, along with challenges like inequality and cultural homogenization.

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4
Q

What is international trade?

A

The exchange of goods and services between countries.

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5
Q

Explain the concept of outsourcing.

A

The practice of hiring external firms to perform tasks or services that could be done internally.

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6
Q

Name benefits of globalization.

A
  • Access to larger markets
  • Lower production costs
  • Increased efficiency
  • Enhanced innovation
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7
Q

What is offshoring?

A

The relocation of business processes or production to another country, typically to reduce costs.

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8
Q

Describe the role of multinational corporations.

A

Companies that operate in multiple countries, driving economic growth and globalization.

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9
Q

What is a global supply chain?

A

A network of production and distribution processes that spans multiple countries.

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10
Q

Explain the concept of cultural homogenization.

A

The process by which local cultures become similar to a dominant culture, often due to globalization.

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11
Q

Name factors driving globalization.

A
  • Advances in technology
  • Trade liberalization
  • Economic policies
  • Cultural exchange
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12
Q

What is technological advancement?

A

Improvements and innovations in technology that facilitate globalization.

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13
Q

Describe the role of transportation.

A

Transportation systems enable the movement of goods and people across borders, facilitating trade.

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14
Q

What is financial globalization?

A

The integration of national financial markets into a global market.

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15
Q

Explain the concept of free trade.

A

The unrestricted exchange of goods and services between countries without tariffs or trade barriers.

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16
Q

Name international trade agreements.

A
  • North American Free Trade Agreement (NAFTA)
  • European Union (EU) agreements
  • Trans-Pacific Partnership (TPP)
17
Q

What is the World Trade Organization?

A

An international organization that regulates and facilitates international trade.

18
Q

Describe the impact of global communication.

A

Enhanced connectivity and information sharing across borders, influencing business and culture.

19
Q

What is the significance of global integration?

A

It fosters cooperation among countries and enhances economic interdependence.

20
Q

Explain the role of global governance.

A

The framework of rules and institutions that guide international cooperation and relations.

21
Q

What is business expansion ?

A

growing operations or business presence

22
Q

describe the purpose of expansion

A

increasing market share and profits

23
Q

what are the different types of market segmentation ?

A

demographic, psychographic, geographic

24
Q

what is demographic market segmentation ?

A

age, gender, income, family size (how it affects buying behavior)

25
Q

What is psychographic market segmentation ?

A

consumer personality traits, values, attitudes, interests and lifestyles

26
Q

What is geographic market segmentation ?

A

Dividing audience based on their geographical location, from their country or even zip code.

27
Q

What is the role of franchising ?

A

Franchisee operates under franchisors brand

28
Q

Explain the purpose of mergers

A

Combining with another company

29
Q

What is global marketing ?

A

Marketing across national boundaries

30
Q
A